Center For Consumer Freedom

The Center for Consumer Freedom (CCF) (formerly called the "Guest Choice Network") is a front group for the restaurant, alcohol and tobacco industries. It runs media campaigns which oppose the efforts of scientists, doctors, health advocates, environmentalists and groups like Mothers Against Drunk Driving, calling them "the Nanny Culture � the growing fraternity of food cops, health care enforcers, anti-meat activists, and meddling bureaucrats who 'know what's best for you.' "

CCF is one of the more active of several front groups created by Berman & Co., a public affairs firm owned by lobbyist Rick Berman. Based in Washington, DC, Berman & Co. represents the tobacco industry as well as hotels, beer distributors, taverns, and restaurant chains.

The group actively opposes smoking bans and lowering the legal blood- alcohol level, while targeting studies on the dangers of red meat consumption, overfishing and pesticides. Each year they give out the "nanny awards" to groups who, according to them, try to tell consumers how to live their lives.

Anyone who criticizes tobacco, alcohol, fatty foods or soda pop is likely to come under attack from CCF. Its enemies list has included such diverse groups and individuals as the Alliance of American Insurers; the American Academy of Orthopedic Surgeons; the American Medical Association; the Arthritis Foundation; the Consumer Federation of America; New York Mayor Rudy Giuliani; the Harvard School of Public Health; the Marin Institute for the Prevention of Alcohol and Other Drug Problems; the National Association of High School Principals; the National Safety Council; the National Transportation Safety Board; the Office of Highway Safety for the state of Georgia; Ralph Nader's group, Public Citizen; the U.S. Centers for Disease Control and Prevention (CDC); and the U.S. Department of Transportation.

In a 1999 interview with the Chain Leader, a trade publication for restaurant chains, Berman boasted that he attacks activists more aggressively than other lobbyists. "We always have a knife in our teeth," he said. Since activists "drive consumer behavior on meat, alcohol, fat, sugar, tobacco and caffeine," his strategy is "to shoot the messenger. ... We've got to attack their credibility as spokespersons."

In a May 11, 2002 San Francisco Chronicle article, CCF spokesman John Doyle responded to questions about nationwide radio ads put out by the group. He said the ads were meant to attract people to their website and "draw attention to our enemies: just about every consumer and environmental group, chef, legislator or doctor who raises objections to things like pesticide use, genetic engineering of crops or antibiotic use in beef and poultry."[1]