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updated Mon. April 23, 2018

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They likely do this in the hope it will improve their chances of being found in a Google search - either because there are multiple URLs for one page, or because it improves the attacker's PageRank. Simplistically, Google's fabled PageRank algorithm treats links from one website to another as a "vote" ... government
Some links are good for getting your site crawled and pass a little bit of PageRank. Obtain enough of these, and like four quarters, you'll have a dollar. In other words, these links tend to validate that your site is not one of the bad actors on the web. These are what I call Links for Inclusion and Validating ...

The Lightning Network meant to help Bitcoin and Litecoin scale to handle more payments has been under sustained DoS (Denial of Service) attack emanating from an friendly anonymous source or sources known as "BitPico." The attack began March 22, 2018, and BitPico took credit publicly April 2nd. Hacker
If we were talking about technical SEO, Search Engine Land would be considered an authority since it is associated with the process and a flagship publication in the SEO industry. Think of it as PageRank for entities, even though there's no green bar to tell you when you're on the right track. Now, let's ...
It started with Jon Kleinberg's Hubs and Authorities algorithm in 1999 and the idea was further reinforced by Google's PageRank. Site authority/domain authority was a valid idea based on observations in Google's search results. The idea of domain authority was created for a time before statistical ...
An interesting question came up in the most recent Google Webmaster Office Hours with John Mueller, specifically surrounding PageRank. Google doesn't talk that much about PageRank anymore, which makes his comments a bit interesting for SEOs. First off, Mueller doesn't reveal any secret sauce for ...

As for the affiliate links, Google has said previously that affiliate links won't hurt a website, so long as they are not passing PageRank. Johns also mentions Safe Search specifically, which will filter out adult content from the search results when it is enabled. But whether a site is filtered in Safe Search or not ...
Nofollow is a link tool webmasters can use on-page to be able to tell Google that they are unwilling to vouch for a link, or that it was a paid link of some variety, so Google should not use it for PageRank calculations or for any link based manual actions. At SMX West last week, one of the submitted questions ...
Letting the PageRank flow to your website is always a good idea. If you can, implement a system that nofollows only external links or body content if you must use an automated solution, but try to keep it to links you really don't trust or can't control. I know some people will add nofollow attributes for some ...
When Sergey Brin and Larry Page invented Pagerank, they observed that the only reason to make a link between two web-pages was because the author of page 1 thought there was something noteworthy on page 2, and by counting these links, they could build a table of the most noteworthy pages on the ...
In 2018, there's still some confusion about which redirect is best to use for search engine optimization (SEO). There are many articles in the search marketing industry on the topic of 301 and 302 redirects, and many suggest that a 302 redirect will not pass PageRank and that 301 redirects are best for SEO.
Algorithms such as PageRank — the computer code that powers Google's search results — has a powerful impact on digital news consumption. Algorithmically curated filter bubbles — where users may find themselves receiving less exposure to new information or conflicting viewpoints — may even affect ...
Instead, clearly defining violations such as a site buying PageRank passing links or a site that is presenting different content to users and search engine bots helps clearly lay out the infractions. A site can be in violation of any number of Google's quality and/or technical guidelines. With each violation ...
Algorithms such as PageRank — the computer code that powers Google's search results — has a powerful impact on digital news consumption. Algorithmically curated filter bubbles — where users may find themselves receiving less exposure to new information or conflicting viewpoints — may even affect ...
Google's John Mueller said on Twitter that even big sites that do paid links, buying or selling of links to pass PageRank or manipulate the Google search results, can be penalized and it is against Google's webmaster guidelines. The accusations came up a couple of months ago that Wix, the popular free ...
There are many things that can be known about how PageRank is spread around a site and from one site to another site. And like many things about SEO there are some misconceptions. This article links to research, patents and Google statements as proof and when it doesn't then it'll be made clear.
At State of Search in Dallas last week, I asked Gary Illyes about the issue about 301 versus 302s when it comes to passing PageRank. While Google has said previously that both pass PageRank, there are arguments from many SEOs that 301s are better for passing PageRank while others insist 302s are ...

Measuring quality is less straightforward. While we know that PageRank is still one of the key factors in Google's algorithm, its public version is no longer available. Luckily, there are reliable alternatives that are based on PageRank's original formula, including SEO PowerSuite's recently launched InLink ...
In April of last year, Search Engine Land contributor Paul Shapiro wrote a brilliant post on Calculating Internal PageRank. The post outlined a method to look at a website's internal linking in order to determine the importance of pages within the website. This is amazingly powerful, but I think Paul's concept ...
... Google would treat it as being an authentic sitemap for apples.com, but it would actually be hosted on evil.com. At this point, evil.com can submit sitemaps for apples.com, and by including hreflang entries in these sitemaps, it can leverage apples.com's equity (PageRank) to rank for search results it ... XML
So it really comes down to the formatting used by the plugin and it if is a link capable of passing PageRank or if it is simply a non-linked URL in text. More and more plugins and themes have gone away with linking for attribution, such as with footer links, as site owners became more savvy to the “This theme ...
The feature has had its share of controversy in the past — Google often finds itself under fire delivering inaccurate and offensive snippets for certain search terms as a result of the PageRank algorithm, which was built to deliver the most popular results for any search regardless of accuracy or truthfulness.
Lycos was another search engine that used search crawlers, but Yahoo still remained powered by humans. Google changed the game in 1998 with their PageRank algorithm which ranked pages according to its importance and relevance. This was revolutionary at the time because pages were previously ...
Google's John Mueller said on Twitter that even big sites that do paid links, buying or selling of links to pass PageRank or manipulate the Google search results, can be penalized and it is against Google's webmaster guidelines. The accusations came up a couple of months ago that Wix, the popular free ...
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual ...
This is all public information and the PageRank patent is viewable for free online. It is a very technical document and readers may need more advanced programming and mathematical knowledge to comprehend it in its entirety. Instead of reading through all of the details behind how Google analyzes and ...
There are many things that can be known about how PageRank is spread around a site and from one site to another site. And like many things about SEO there are some misconceptions. This article links to research, patents and Google statements as proof and when it doesn't then it'll be made clear.
More specifically, it uses proof-of-importance, a technique quite similar to Google's PageRank. Preventing attacks against the network or any of its transactions is the top priority for this team. Moreover, PoI is far superior at scaling and offers a high degree of energy efficiency at the same time. Network nodes ...
Yello's talent acquisition software enables companies to humanize the candidate experience by providing unprecedented speed and transparency throughout the candidate journey. Founded in 2008, Yello supports hundreds of organizations globally by serving as a key strategic partner in optimizing recruiting operations ...
Use the site's PR (PageRank), PA (Page Authority), DA (Domain Authority), or other quality domain metric to sort your prospects in descending order. This will help you see which sites are the strongest and most authoritative. Inbound link count: Looking at the number of inbound links a prospective outreach ...
Or is it like PageRank, it is part of it, it will always be there, at least in the foreseeable future and then probably call it in certain context part of the core algorithm.” – Andrey Lipattsev, Google search quality senior strategist. This tells us that, while future Panda changes won't have the kind of impact we saw ...
Artificial intelligence and algorithms continue to play a vital role in many fields and Google's PageRank feature (the ability of the search engine to display the optimal results at the top consistently) could possibly be the company's greatest achievement with using algorithms. Frog is expecting other ...
(Think of Google's powerful PageRank system.) And sometimes, as in the case of advanced AIs, no human understands them at all. Their creators just know they work, somehow. In 2018, there will be huge advances in AI due to machine learning – essentially, showing a programme a data set and letting it ...
It is an exciting time to be in eCommerce, and not so for brick-and-mortar retailers. Stores with physical locations are down hurting even the biggest of companies from Nordstrom to Sears with many falling to bankruptcy. Meanwhile companies like Amazon, Wayfair, and Newegg are stronger than ever.
In our last article, we looked at some interesting ways to visualize your website structure to illuminate how external links and PageRank flow through it. This time, we're ... Though these are not always your highest-ranking pages, high internal PageRank often correlates with better search engine visibility.
At State of Search in Dallas last week, I asked Gary Illyes about the issue about 301 versus 302s when it comes to passing PageRank. While Google has said previously that both pass PageRank, there are arguments from many SEOs that 301s are better for passing PageRank while others insist 302s are ...
Measuring quality is less straightforward. While we know that PageRank is still one of the key factors in Google's algorithm, its public version is no longer available. Luckily, there are reliable alternatives that are based on PageRank's original formula, including SEO PowerSuite's recently launched InLink ...
Even pages with a lot of authority — a lot of PageRank — weren't guaranteed to rocket to the top of Google's search results, however. PageRank was only one part of Google's overall ranking algorithm, the system it uses to list pages in response to particular searches. The actual words within links had a ...
In April of last year, Search Engine Land contributor Paul Shapiro wrote a brilliant post on Calculating Internal PageRank. The post outlined a method to look at a website's internal linking in order to determine the importance of pages within the website. This is amazingly powerful, but I think Paul's concept ...
People today are discovering that voice technology fits perfectly into their lives. Now they can conduct complex searches without fat thumb typos, bark food orders in their lounge or request to be entertained by jokes - all without lifting a finger. Marketers who want their voice heard need to tune their search ...
Yello's talent acquisition software enables companies to humanize the candidate experience by providing unprecedented speed and transparency throughout the candidate journey. Founded in 2008, Yello supports hundreds of organizations globally by serving as a key strategic partner in optimizing recruiting operations ...
... originated with an idea formulated by Sergey Brin, left, and Larry Page, who were both Stanford PhD students at the time. They came up with BackRub, a revolutionary search engine that would rank web pages based on how many other web pages linked back to them, a process they called PageRank.
Just like how Google ranked websites in their search engine results with its PageRank, Nebulas will provide Blockchain users a way to find the most relevant information in the Blockchain world with Nebulas Rank (NR), thus building a three-dimensional world. Based on the measure of value of NR, people ...
Google's PageRank feature — the search engine's ability to display the optimal results consistently at the top — may be the company's greatest achievement using algorithms. Frog's principal solutions architect, Gonzalo Garcia-Perate, expects other companies to make similar leaps in 2018. They will join ...
This is often the case with algorithms: think of how Google's Pagerank algorithm made near-miraculous progress in identifying relevant web-pages by counting the links people had made in the past, but had to be radically revised once people started making new links for the purpose of confusing it.
The only links which have value in SEO these days are those you earn, by having high quality content which others will choose to link to. Creating links with the intention of manipulating ranking is a violation of Google's guidelines. Google: Any links intended to manipulate PageRank or a site's ranking in ...
Yello's talent acquisition software enables companies to humanize the candidate experience by providing unprecedented speed and transparency throughout the candidate journey. Founded in 2008, Yello supports hundreds of organizations globally by serving as a key strategic partner in optimizing recruiting operations ...
It is an exciting time to be in eCommerce, and not so for brick-and-mortar retailers. Stores with physical locations are down hurting even the biggest of companies from Nordstrom to Sears with many falling to bankruptcy. Meanwhile companies like Amazon, Wayfair, and Newegg are stronger than ever.
In our last article, we looked at some interesting ways to visualize your website structure to illuminate how external links and PageRank flow through it. This time, we're going to use the same tools, but we're going to look instead at how a major site structure change might impact your site. Search engine ...


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