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updated Mon. February 19, 2018

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The Chamber of Commerce in Derry is inviting local businesses to a digital marketing masterclass this week to help them attract customers online. Experts from digital marketing agency Grofuse will deliver an interactive workshop entitled 'How to rank number one on Google' at the Chamber offices at ...
After inking a deal with Getty Images, Google decided last week to remove the 'View image' button from its search results that would directly open the file in a new tab. Thankfully, there's a way around this. Simply install this browser extension in Chrome or Opera, and you'll see the button back where was ...

Google has updated its "People Also Search For" function in the search engine results page. Previously it used to show at the bottom of Google's SERPs. Now it's showing up in other places after it is triggered by a click back from an unsatisfactory search result. But what's really interesting is that the People ...
Google has added a new type of markup to its job postings guidelines, which will let Publishers indicate that they have a telecommuting job available. When Google first introduced job posting markup, its recommendations for telecommuting jobs was to not include any location information except for country.
After making a deal with Getty Images, Google has revamped some of their image search features and user experience. ... seems to be in direct response to the concession Google made with Getty Images a few days ago around helping reduce copyright infringement through the popular search engine.
Google is keeping its Winter Olympics doodle series in play today and has given it a Valentine's Day treatment. To mark today's love-themed holiday, in combination with day six of the Winter Olympics, the doodle team designed an animated image of two figure-skating Grebes. The pair glides across a ...

How's that "inclusive" new look for Google Shopping results in the EU coming along? Kind of strangely, it seems. Last summer, the European Commission fined Google nearly $3 billion for favoring its own shopping content in search results and hurting competition. The Commission ordered the company to ...
Google is testing its own version of the stories feature popularized by apps like Instagram and Snapchat. Called AMP stories, this new format will allow Publishers to post tap-through pieces that can be linked to from anywhere else on the web. That's where AMP stories sets itself apart. Unlike Instagram and ...
Google has launched a new look and feel for the "people also search for" query refinement box. Google has been testing numerous designs of this feature over the years, including dynamic loading versions. Now, Google shows a box around an organic result with "people also searched for" suggestions ...
And when you discuss search engine algorithms, one can always trace that back to a research paper or patent application. There is an idea that search engines operate in mystery. But the reality is that Google operates quite openly. Google has a webpage called Research at Google and a section devoted ...
Getty Images has since formally withdrawn the complaint and the two companies are clearly on better terms with each other. Now it appears they have come to an agreement that will benefit both parties. Google will be able to index the vast library of Getty Images' content, while the content creators will be ...
Google is working on a new version of Google+ for Android, which is said to be brand new and completely rewritten. According to Google+ engineer, Leo Deegan, the new G+ is set to be released within the next several days. While it will resemble the current app in appearance, it sounds like a lot of ...
meaning this change may have a significant impact on web Publishers. A prominent warning may affect how secure users feel and may cause some visitors to leave a site, which will negatively impacting a sites bounce rate, advertising impressions, affiliate clicks and eCommerce sales.
Google's new Search Console beta is now available to all sites, the company said in an announcement this week. The new Search Console was released in a limited rollout last month, with one of the most notable new features being 16 months of data instead of the usual 3 months. Other changes, Google ...
Google has quietly dropped the tappable shortcuts feature the company released just about a year ago in the Google search app. That feature aimed at giving you a quick way to access Google features without having to search for them. Andy B. from the Google Search & Assistant team wrote in a Google ...
In an era that has proclaimed the death of search engine optimization (SEO) nearly every year and continues to proclaim "content is king," a foundational principle shouldn't be forgotten. In my opinion, it's still important to talk about SEO. While Google has made major shifts in the way they understand and ...
Google has been improving its search engine to make it easier for travelers to find flight and hotel fares for a while; it's now going a step further with an update that lets you book travel and accommodation straight from your search results. That negates the need for visiting separate travel portals, and folks ...

Google has officially announced the full roll out of the new beta version of the Google Search Console on the webmaster blog. As we reported, the beta had reached nearly everyone as of a couple of weeks ago. "We are happy to announce that the new Search Console is now available to all sites," Google ...
In a Google webmaster Central Hangout, John Mueller offers useful advice on the proper use of Schema.org structured data, notes differences between available options at Schema.org versus what Google uses for display purposes then finishes with an interesting statement about how Google might use ...
It's meant to illustrate the reality of how Google's search engine works. Many people want Fruit Loops and Captain Crunch breakfast cereals. The supermarkets respond by giving consumers what they want. Search algorithms operate in a similar manner. That's not keyword relevance to search terms you're ...
The search results on Google for "Super Bowl Ads" look like a fairly typical results page from the engine. Text ads usually appear at the top followed by Top stories listings and traditional organic results. The screenshot below features a text ad from Tostitos, but text ads promoting Super Bowl commercials for ...
Growing demands for adverts boosted Google's core advertising business. The company sells ad space on its search engine, its fast-growing YouTube video streaming service and a network of third-party websites and apps. And its algorithms have become more effective at delivering mobile ads, helping ...
It has been a while since I heard SEOs talk more in the abstract around how Google is understanding the content on your web pages as a whole, and how that has to align to the searcher intent based on the searcher's query, history and patterns. Google is smarter when it comes to understanding their ...
Google's Page Speed Update won't impact how Google indexes your mobile or desktop content; it will only affect how the mobile pages are ranked in the Google mobile search results. To be clear, indexing and ranking are two separate things, as Google explains clearly in the How Search Works portal.
Google announced three updates to Google Flights that are all centered around keeping searchers more informed. Google Flights will now inform searchers about even cheaper flights than what were surfaced before, and will start providing details about flight delays.
Featured snippets are so called because they are the reverse of how a search engine result is displayed in the search engine. The "snippet" is a relevant quote from a website that is usually shown beneath the title of the web page. In a featured snippet the website content is shown first, i.e. it is featured.
Spending on Google search ads increased 23 percent overall year over year in Q4 2017. Retail and consumer goods spending on search ads rose 24 percent during the holiday season, according to Merkle's Q4 2017 Digital marketing Report. That growth in search ad spend is actually a slight deceleration ...
Google is in the initial testing stages of a new app called Bulletin, which allows users to publish hyperlocal news stories that can be found in Google Search. Bulletin is described as "an app for contributing hyperlocal stories about your community, for your community, right from your phone." Pictures and ...
In September 1998, the Google search engine launched. ... By 2012, 83 percent of search engine users were using Google. Indeed ... Algorithms of oppression: How search engines Reinforce Racism to demonstrate that search engines, and in particular Google, are not simply imperfect machines, but systems designed by ...
Google has published one of the most comprehensive explanations yet of their featured snippets in a post on the search blog. Featured snippets, in short, are the quick direct answers you see at the top of the Google search results page that appear in response to some search queries. In this blog post, ...
If you log into the new Google Search console and click on any of your verified profiles at the top right, you may see a new button in the interface named "coming soon." That button takes you to this help document that first describes why some of the reports in the old Search Console are not yet available in ...
As search engine optimization specialists (SEOs), we all have one goal: to increase organic traffic for our clients. We optimize signals to ... We've seen cases where hundreds or even thousands of monthly GMB clicks are incorrectly attributed as "direct" in Google Analytics. Whenever someone clicks on your ...
These are SEO tactics that aren't on your website, instead use other mediums like external websites or digital platforms like email in order to increase your search engine positioning. While Google has talked somewhat about all three of these, they haven't specifically stated that it's wrong to use these ...
This week brings a warm hello and a fond goodbye within the search engine Land team, along with another channel to stay up to date on Google search info, the Search Engine Land Awards and more honors for the search marketing community.
Google is testing a new local service called Bulletin. The company describes it as a "lightweight app for telling a story by capturing photos, video clips and text right from your phone, published straight to the web." It's currently only available in Nashville, Tennessee, and Oakland, California. Google envisions ...
Today marks the 136th birthday of iconic writer Virginia Woolf. To honor Woolf, Google commissioned London-based artist Louise Pomeroy to design the image now being shared on Google's US home page and several of its international home pages. Pomeroy said she added the autumnal leaves around ...
On the other hand, people have also grown accustomed to cowering behind the Google search engine when it comes to socially unacceptable subjects such as racism. Through the data he collected from his study, Stephens-Davidowitz found that the amount of underlying racism that exist within America is ...
The search giant loves to hide fun tricks, or "Easter eggs," into its services. From Google Hangouts to Google Maps, there are neat games or features hidden inside nearly every product and service Google makes (even its spreadsheets). But its Google's search engine that holds most of these jokes, games, and nifty features ...
Google has updated its ads settings to let users mute ads they've seen too many times. This applies primarily to remarketing ads, such as those that encourage users to buy a product they've previously shown interest in. Google calls these "reminder" ads, and users can now mute reminder ads from specific ...
The other day SERoundtable reported about a twitter disagreement between an SEO and Google's John Mueller (and later Danny Sullivan) over whether there was an SEO advantage in using a certain kind of site architecture. Danny Sullivan and John Mueller's response contradicted a commonly held ...
My thesis is that the combination of data and AI gives Alphabet (GOOG, GOOGL) a sizeable advantage over competitors in the search engine space. AlphaGo is a documentary that shows a Google machine using AI to play the game Go at a superhuman level. Data played a key part in the process. Showing ...
In order to do that, Google's computer vision algorithms had to be trained to extract identifying features like colors, textures, and shapes from a vast catalogue of images. Luis Ceze, a computer scientist at the University of Washington, wants to encode that same process directly in DNA, making the molecules ...
With the growing complexity of Google's search engine and an obsession with measuring the output of this ever-growing black box, a new tool arrived on the scene: the rank tracker. The idea behind rank trackers was simple: keep a measurement of the order of search results over time, and attempt to piece together a cause ...
Google's John Mueller offered an unexpected answer to a question during a webmaster Hangout. Someone asked if using GPS coordinates within Schema.org structured data was essential. Local businesses need to be able to communicate to Google where they are located. Google can use that ...
The company's flagship product, its privacy-focused search engine, will remain the same, but the revamped extension and app will offer new tools to help ... These networks are used by companies like Google and facebook to follow users around the web, stitching together their browsing history to create a ...
U.S. social media sites fared poorly in visibility on Google's search engine in 2017, but YouTube and a few other video sites performed more favorably, which resulted in higher visibility. The top three sites -- all social media -- experienced the highest loss in visibility, according to data released Monday.
This is a sponsored post written by Rank Ranger. The opinions expressed in this article are the sponsor's own. Google continues to expand their SERP features at the expense of organic search results. Features such as Google for jobs, the App Box, and even the mobile News Box carousel (a.k.a., Top ...
Google has quietly rolled out a new addition to dictionary cards in search results, alerting users when a word they've searched for sounds similar to another. The alert appears toward the bottom of the search card and is highlighted in orange. Tapping on the similar sounding word will give you a definition, ...
Google plans on continuing to port more features from the old version to the new one and improve existing features while adding new features over time. Postscript: It appears that some Search Console users are still unable to see all their properties in the new beta, but it does seem most users do see most ...
Google is implementing stricter criteria for YouTube users to meet before they're eligible to run ads on videos. YouTube's Partner Program allows content creators to make money by placing ads alongside their videos. To qualify for the partner program, YouTube users had to meet a previous threshold of ...


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