Abercrombie & Fitch, also known as A&F, is an American retailer that focuses on casual wear for consumers aged 18 to 22, and was headquartered in New Albany, Ohio. It has over 300 locations in the United States, and is expanding internationally. The company also operates three offshoot brands: Abercrombie kids, Hollister Co., and Gilly Hicks, in addition to a post-collegiate brand, Ruehl No.925, that closed in early 2010.
Abercrombie & Fitch's main competitors are Aéropostale and American Eagle Outfitters, though they are generally less expensive. Its younger subsidiary, Abercrombie kids, competes with Aéropostale's P.S. from Aéropostale, and American Eagle Outfitters's 77kids.
"Abercrombie and Fitch doesn't want to create the image that just anybody, poor people
, can wear their clothing
. Only people of a certain stature are able to purchase and wear the company name."