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updated Mon. April 30, 2018

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WARRENSBURG – The City Council took under consideration a proposal from Realtor Chuck Norton for development of a community drone video to market the city. Norton, an Air Force drone pilot, said he has been marketing homes in the area via video to potential buyers, but said many also want to see ...
For brands, much of the discussion on influencer marketing revolves around how to successfully partner with influencers and create authentic engagement, starting a conversation about their product or service. Too often, however, the conversation is focused on only one part of marketing—promotion.

A ton of location data is being created by the movements of smartphone owners. Much of the attention is on marketing use cases: audience and competitive insights, offline attribution, store visits and similar use cases. However, the data has many other applications, including retail site selection, logistics ...
Finding people who can “thrive in the grey” has become an increasingly important element of any marketing leader's recruitment make-up, AGL's Alison Wild believes. “The ability to deal with very high levels of ambiguity across teams is a key skillset today,” the GM of product and marketing tells CMO, ...
Property consultancy Knight Frank has appointed Mei Wong (left) as executive director, head of international project marketing and Fiona Priest as director of international project marketing. With 20 years of international residential sales experience in Hong Kong, Mei Wong will lead Knight Frank's Hong ...
Red Orange Studio's Slice division picked up four new clients. Local dressmaker Inspired by the Dress will receive an updated brand, marketing materials and website. The division is working with Pinch Hit Partners on a rebrand for Hazzard Electrical of Ashland. Point Two Consulting, an executive ...

Mackinlay was formerly SVP of sales, marketing and business development at ADB Global, having previously also worked for Paywizard, Orbital Software Group and O2. In his hew role, he will have responsibility for marketing, product marketing and partner management and will be a member of the ...
We recently had primary elections in my home state. I find that elections bring out the most primal elements of advertising, marketing and public relations - not to mention human nature. Advertising style in politics is remarkably direct. For some reason, the creative community continues to believe that images ...
CAMBRIDGE, UK -- Amino, the IP/Cloud video software and device specialist, has strengthened its senior management team with the appointment of Jamie Mackinlay as its new Global VP Marketing. Jamie has more than 20 years' experience in the telecoms, media and technology sector fulfilling a number ...
But, a number of smaller businesses do count on state tourism marketing to help generate commercial dollars. Pike County Tourism, Convention, and Visitors Bureau Director Tony Tackett says that comes into play for bed and breakfasts, boutiques, gift shops, and diners. “You know they rely on us because ...
Created in-house by XCO's marketing arm, the tongue-in-cheek #XCOinfluencer campaign celebrates its assets including billboards, digital screens, buses and mobile trucks as “Super Loud” and “Cannot Miss” influencers with impressive statistics that deliver messages to a wide spectrum of audiences.
Chatbots have been all the rage in the recent years, with many companies launching bots as part of their marketing strategy. According to a 2017 report by Forrester titled “Chatbots are transforming marketing”, while 57% of companies either already use chatbots or plan to do so, most chatbots still fail.
According to the Salesforce's 2017 “State of Marketing” report, artificial intelligence is the leading technology where marketers expect the most growth in the next two years. In a survey of 3,500 marketers, respondents predict AI use will grow by 53% – a much higher rate than any other type of technology.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook gives creators new ways to monetize videos, while pushing more users to Watch Apr 23, 2018 by Amy Gesenhues The moves signal the site's ...
Influencer marketing has become what social media was seven years ago: something brands know they should do but are not entirely sure how to measure or even where to begin. Today there's skepticism around the authenticity of follower and fan count, influencers are becoming expensive and the legal ...
If you've been thinking it might be time to create a new Facebook video ad and you already have some video content on your website, YouTube or social media, repurposing it can be a smart way to save time and money. But it's not as easy as cutting and posting. Sure, a video already in your arsenal makes ...
Growing your marketing skills helps you design and deploy winning campaigns and keeps you at the top of your game. The best way to stay fresh is to train hard. An SMX Advanced workshop can help get you there. Join us in Seattle on Monday, June 11, for a deep dive into one of six crucial disciplines: ...

Since 1989, I have been helping business owners and C-suite executives thrive through the systematic implementation of marketing strategies and processes. As my team refines these creative marketing strategies that predictably and consistently grow customers and revenue for the people we work with, ...
The winners were selected from a longlist of over 1,200 entries that went through a gruelling round of judging: a preliminary session held across Mumbai and Delhi with 40 category specialist judges, and a final round judged by some of the country's biggest names in marketing. All the rigour paid off with the ...
The Montclair, New Jersey-based boutique public relations, marketing, social media and consulting firm focuses exclusively on the hospitality industry and is well-known for launching restaurants and food products in New Jersey, New York and internationally. The agency has also represented hotels, food ...
With the General Data Protection Regulation (GDPR) approaching, several marketing tech firms are pivoting their business models to avoid the risk of getting their hands slapped. The EU's GDPR becomes enforceable in May and stipulates that a user's data can be used only if that individual gives a ...
The Manager, Marketing & Promotions will be responsible for strategy and implementation of all marketing, media plans and promotional partnerships to drive awareness and attendance at all Discovery Place Museums and programs. The right candidate will have the ability to handle advertising efforts ...
In this article, Frazier Miller, CMO, Wrike, talks about creating and sustaining marketing organization that consistently performs at a high level. I see my primary goal as a CMO is to create a world-class marketing organization. I've been fortunate enough to work with and around many organizations that have ...
Some controversial apps are under fire, accused of promoting plastic surgery and unrealistic standards of beauty to children. Apps like Beauty Clinic Plastic Surgery and Plastic Surgery Simulator turn medical procedures for the sake of beauty into a game. Users can perform different cosmetic surgery ...
Coral Gables, Fla.-based marketer Del Monte is shipping Harper cantaloupes, honeydew, watermelons and its proprietary MAG melons, the positive attributes of which include a smaller seed cavity. The company recently added a yellow flesh watermelon to its offering, said vice president of marketing ...
Marketing and sales emerged as the top MSP challenge revealed in the survey, with 53% of the respondents citing that area as a tough task. MSPs rated marketing and sales over staffing and training, growing pains, and even ransomware and cybersecurity as a test for them. Service providers have been ...
Children's Institute, Inc. (CII) is looking for a creative, innovative, and solutions driven storyteller to join our outstanding team as Director of Marketing & Communications! Children's Institute is a compassionate, innovative leader in the fields of trauma focused treatment, youth development and early ...
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: YouTube ads found on extremist content channels, reigniting company's brand safety issues. Apr 20, 2018 by Amy Gesenhues Just over a year ago, ...
Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage ...
Every new marketing delivery system — such as TV, websites, social media, or mobile — starts off with a single approach. In the early days of web or mobile, for instance, marketers would contemplate if they had “a web strategy” or “a mobile strategy.” Eventually, they discovered that many kinds of ...
The biggest disruption to marketing as we know it comes from machine learning AI applications, which can learn and improve over time independently after being taught with massive datasets of information. Ironically, the technology that is now making humans redundant was actually designed based on ...
Webster Bank has announced that Ken Mitchell has joined the company as senior vice president and director of digital marketing. Mitchell, who has 27 years of sales and marketing experience, will oversee digital marketing strategy and campaign execution for the bank. Prior to Webster, Mitchell worked for ...
“Marketing holes and walls” in the supply of market-ready cattle can be pretty elusive. USDA's cattle on feed survey data can have inherent problems, but additionally, we don't really know the feeding performance of cattle in feedlots in the major feeding regions. That is influenced by weather, management, ...
This role will sit on the Marketing & Community Team. Our goal this school year is to bring over 600,000 individuals to give $75M to the 150,000 teachers who will post classroom projects on our website. To drive this revenue and teacher participation, we: 1) Build connections between our organization, ...
The agency will continue to offer its services in corporate and crisis communications, influencer marketing, digital/social media strategy and execution, internal communications, media relations, media training and advocacy. “With the creative heritage of Leo Burnett, the Arc PR team has been transforming ...
Marketing Fentanyl as Heroin May Soon Carry Harsh New Penalties. Federal prosecutors didn't need more leverage against drug offenders, but they're going to get it anyway. Mike Riggs| Apr. 15, 2018 2:00 pm. Dr. Ian Garber uses an infrared spectrometer to test heroin that was bought on the street by activist Dean Wilson ...
Travel Weekly's 2017 Travel Industry Survey found that of agents who use social media for marketing purposes, 93% use Facebook, far and away leading all other social media platforms in popularity; its closest competitor was LinkedIn, with 37% of agents reporting they use it for business purposes.
State Street Global Advisors, an asset management arm of State Street Corporation, announced the appointment of Ellen Tsang as head of Marketing for Asia ex-Japan, effective 3 April. Based in Hong Kong, Tsang is responsible for developing marketing strategies and initiatives for State Street Global ...
If operating correctly, marketing serves two distinct purposes. Strategic marketers work mostly with design, research and development and upper management to find new customer needs and develop new products and features, whereas tactical marketers work mostly with sales to market existing products.
All you do is enter your website address, and within a few seconds, you will have a report on key areas of marketing performance and where your website measures up. Website Grader measures the performance, SEO, mobile-readiness and security of your site. Pay special attention to the SEO section.
Cue Conner Blakley, the 18-year-old founder of marketing firm YouthLogic, which advises clients like Mark Cuban, Johnson & Johnson and the NHL on how best to reach young consumers. In a Q&A with Adweek technology editor Josh Sternberg, Blakley offers a blunt assessment of which companies get it ...
The Marketing Academy's Inspire conference is back, and this year will look at what the rise of automation, remote and flexible working, and ... The Marketing Academy's Inspire Live conference returns on 26 April, and this year will look at how marketers can future-proof their skills in a job market where the ...
I was a marketing student in college and I was studying business and entrepreneurship. I didn't quite know what I wanted to do, but I knew I wanted to have something of my own. I had been watching Youtube since I was in sixth grade. I loved following the lives of some of my favorite content creators like ...
Content marketing should definitely be one of the arrows in your services marketing quiver. Content marketing has become a major component of the marketing world. According to a study conducted by the Content Marketing Institute, 88 percent of marketers have added content marketing to their plans this ...
With businesses so quick to employ the latest technologies, it got me questioning whether leveraging all this tech is really so smart after all. In an industry prolific with promises of shiny new toys, I worry about marketers becoming blind to the fundamentals of marketing and relying too much on technology, ...
Video streaming site Twitch has laid off a reported 25 members of staff as it looks to make “adjustments” to content and marketing teams that have been in place since the company's founding. A spokesperson from the Amazon-owned company said: “While we've conducted team adjustments in some ...
There are a couple of interesting data points that perhaps brands should heed as they collect customer data in the fashion outlined by Adobe. In particular as it relates to what Adobe and other marketing software companies are trying to do to build a central customer profile, when asked to rate the statement, ...
In part three of her series, Jessica Abo sits down with the founder of Grayce & Co to learn what businesses need to have a successful marketing strategy. Next Article ... In this episode, Griffith walks me through how to build a tactical marketing plan and has homework assignments that may help you as well.
I did every single marketing job; I was kind of a go-getter and there was nothing too small or embarrassing for me to do. I just really had a lot of energy and I was a very different kind of person from the typical Silicon Valley person at that time. I think everybody needs to do one more gig and so I said, I have ...
In addition, Gazelle Bicycles has contracted Benny Cruickshank of Be Courteous Communications to support marketing strategy and deployment. Cruickshank will be developing key brand stories and communications, directing digital marketing efforts, managing copywriting, and spearheading PR and ...


 

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