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updated Sat. April 29, 2017

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Set aside all the job portals. Getting a digital marketing job takes more than a certificate; you've got to prove that you can get your employers the results they're looking for.
Destination marketing is a type of marketing that promotes a destination (town, city, region, county) with a goal to increase the economic impact of tourism.
marketing technology is essential to achieving business outcomes, but many marketers feel intimidated or put off by it. Columnist Scott Vaughan argues that to truly maximize martech's business impact, we need to make it more more accessible, creative ...
The digital marketing industry had a barrage of data emerge this week, with marketing research and earnings calls aplenty. Here are the six stats that particularly ...
The marketing and media exposure for State Street Corp., the custody bank that installed the statue for International women's Day, is worth $7.4 million, said Eric Smallwood of Apex marketing, which measures the value of media placement and sponsorships.
Malls are regional destinations that often require a decision to drive several miles to visit. That's one reason why malls budget significant dollars for marketing. But smaller strip centers, as a rule, are right there at the entrance to your ...
Pedrotti began his career with Berkshire Bank as a college intern from Johnson & Wales University in 2006. He was offered permanent employment in 2008 as ...
sixth floor Direct messaging may be one of the most abused tactics of social media marketing. Here's how to turn that around PHOTO: Nicolas Vigier.
The advent of online marketing is a two-faced phenomenon for businesses. On the one hand, it allows them to reach out to vast audiences through channels li.
NBCU traditionally kept WeHo a secret, requesting the Athletes not even post on social media about it. But since the 2016 Games, they've loosened the reins a bit in recognition there's no time of year when Olympics marketing doesn't matter, and the ...
Ethical marketing, or a lack thereof, could decide the future of your business.
Although the technologies, tools for B2B Marketers have improved significantly over the past decade, the fundamental responsibilities of the role have not.
marketing a startup is tough. You have a limited budget, and you don't benefit from brand recognition. Even users who have heard of you may not know what you do, but they know your established competitors and people tend to favor the familiar.
In 2013, I made the decision to bring aboard a content creator as my first marketing hire. Since bringing that employee aboard, we've experienced four straight years of triple-digit growth while growing the total number of employees at Seismic from ...
Following its first-ever quarterly loss, Under Armour will increase its marketing and try to tap its endorsers' social followings.
Snappy Kraken, a MarTech company focused on helping financial professionals do "modern marketing," has released an automated newsletter outreach solution for financial advisers.
Broad Green Pictures has bolstered its marketing and legal departments with the hire four executives. Courtney Harris as SVP Digital marketing and Anne Collins as VP Field Publicity and Promotions. Shyla Brown and Cole Loveall both join the movie ...
"The time is now for marketers to stop marketing and start engaging customers, prospects, employees, and partners by curating personalized, meaningful experiences that resonate with them.
Since American pop culture took control of World War II as a narrative, it's always been presented as a white man's war. From Sands of Iwo Jima to The Great Escape, The Thin Red Line to Saving Private Ryan, that's the perspective you get.
The Pennsylvania Winery Association is launching a new marketing campaign prompted by changes in the state's alcoholic beverage control laws last year that made Pennsylvania wines available in some supermarkets and allowed wineries to sell ...
The first look at the buzzy show came in February, when a trailer for the show served as Hulu's debut Super Bowl ad, kicking off the high-profile marketing plan for the show, which includes an experiential partnership with the New York social club for ...
It seems that can't more than a few minutes without seeing an ad from Quicken Loans, as the company pushes its Rocket mortgage more and more into the mainstream.
Black-owned businesses that become huge successes are often posed with a marketing conundrum if that success came from targeting a specific demographic.
P&G is looking to "raise the bar" with its marketing by setting new benchmarks on what makes for a high-quality campaign, which includes the rule that a campaign must drive growth for at least a full year.
Video game franchise "Call of Duty" is a moneymaker that has brought in at least $15 billion in revenue for its parent company Activision Blizzard since 2003.
Varda Partners is a privately-held online marketing firm. We work hand-in-hand with partner companies to significantly increase sales of their products and services via online marketing channels, deep data analytics and proven business optimization ...
Influencer marketing is one of the few areas of digital marketing with the power to sidestep the increase of ad blocking.
Marketers may be investing heavily in content marketing, but their efforts may not be very memorable to people who come across it.
A recently-launched marketing strategy company in Indianapolis is planning to add 28 jobs by the end of the year. Valve + Meter Performance marketing is led by former Indianapolis-based DEFENDERS Inc. Chief Executive Officer Marcia Barnes, who ...
Shana Bull of Digital marketing + Social Relations wins an 11th annual Forty Under 40 award from North Bay Business Journal.
For the second year in a row, Myanmar has made it onto Forbes Magazine's "30 Under 30 Asia" list. This year, Chan Myae Khine, founder and CEO of Amara Digital marketing Agency, is listed as one of the honorees for Media, marketing & Advertising ...
With ever-evolving marketing strategies and technologies, the digital marketing landscape is in a constant state of flux.
Brands are engaging consumers in "manifesto marketing" when they explicitly explain their beliefs and values, writes Tara-Nicholle Nelson, CEO of TCI.
Today we conclude our analysis of the laws that advertising and marketing gurus Jack Trout and Al Ries first defined in their important book, "The 22 Immutable Laws of marketing." They are pretty much as immutable today as they were when Trout and Ries ...
Jennifer Breithaupt has been appointed Global consumer Chief marketing Officer at Citi, the company announced on Tuesday.
The first part of this series discussed the basics of integrated marketing and how the method blends traditional techniques with digital parts.
Open Road films has shaken up its marketing operation, naming Loren Schwartz to replace Jonathan Helfgot as president of marketing.
The fluidity of the marketing technology space is making it harder than ever for marketers to choose between standalone best-of-breed tech providers and multisolution suites.
Live video marketing has become a must-do trend in the digital marketing community. Thanks to Snapchat, facebook Live and other competing social media that connect users to brands in real-time, there's been a surge in content creation that boosts ...
Digital consistently seems underrepresented in marketing mix models, which don't properly account for digital's comparative role or provide timely signals for how to optimize digital spend.
New Ventures Maine's marketing mini-grant program aims to strengthen access to markets for micro-businesses by supporting the development of marketing tools, materials, and activities. Under the program, New Ventures Maine awards cash mini-grants (up ...
If you know anything about modern day marketing, then you know social media is critical. This is the first time in history that people have been instantly connected all over the world, able to communicate in a moment over different mediums.
"Oregon State University's new institutional logo celebrates OSU's near 150-year legacy of excellence in teaching, research, and outreach and engagement," said Steve Clark, OSU's vice president for University Relations and marketing. The school plans a ...
We're two weeks away from the MarTech Conference in San Francisco, May 9-11 - the world's largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike ...
For years SheaMoisture has been the go-to hair product line for black women with natural hair. But it seems as though they're now trying to capture a new base of users with their new marketing, but they may lose their original fans in the process.
Mondelez International Chief marketing Officer Dana Anderson is leaving the company, perhaps the biggest sign of major changes to come at the maker of Oreo cookies, which is also announcing two other executive changes today.
One of the largest marketing firms in Greater Cincinnati announced the promotion of its president to its U.S. headquarters as well as her successor.


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