pagerank

They likely do this in the hope it will improve their chances of being found in a Google search – either because there are multiple URLs for one page, or because it improves the attacker's PageRank. Simplistically, Google's fabled PageRank algorithm treats links from one website to another as a “vote” for ...

Some links are good for getting your site crawled and pass a little bit of PageRank. Obtain enough of these, and like four quarters, you'll have a dollar. In other words, these links tend to validate that your site is not one of the bad actors on the web. These are what I call Links for Inclusion and Validating Links ...

The Lightning Network meant to help Bitcoin and Litecoin scale to handle more payments has been under sustained DoS (Denial of Service) attack emanating from an friendly anonymous source or sources known as “BitPico.” The attack began March 22, 2018, and BitPico took credit publicly April 2nd.

If we were talking about technical SEO, Search Engine Land would be considered an authority since it is associated with the process and a flagship publication in the SEO industry. Think of it as PageRank for entities, even though there's no green bar to tell you when you're on the right track. Now, let's look ...

It started with Jon Kleinberg's Hubs and Authorities algorithm in 1999 and the idea was further reinforced by Google's PageRank. Site authority/domain authority was a valid idea based on observations in Google's search results. The idea of domain authority was created for a time before statistical analysis ...

An interesting question came up in the most recent Google Webmaster Office Hours with John Mueller, specifically surrounding PageRank. Google doesn't talk that much about PageRank anymore, which makes his comments a bit interesting for SEOs. First off, Mueller doesn't reveal any secret sauce for ...

As for the affiliate links, Google has said previously that affiliate links won't hurt a website, so long as they are not passing PageRank. Johns also mentions Safe Search specifically, which will filter out adult content from the search results when it is enabled. But whether a site is filtered in Safe Search or not ...

Nofollow is a link tool webmasters can use on-page to be able to tell Google that they are unwilling to vouch for a link, or that it was a paid link of some variety, so Google should not use it for PageRank calculations or for any link based manual actions. At SMX West last week, one of the submitted questions ...

Letting the PageRank flow to your website is always a good idea. If you can, implement a system that nofollows only external links or body content if you must use an automated solution, but try to keep it to links you really don't trust or can't control. I know some people will add nofollow attributes for some ...

When Sergey Brin and Larry Page invented Pagerank, they observed that the only reason to make a link between two web-pages was because the author of page 1 thought there was something noteworthy on page 2, and by counting these links, they could build a table of the most noteworthy pages on the ...

In 2018, there's still some confusion about which redirect is best to use for search engine optimization (SEO). There are many articles in the search marketing industry on the topic of 301 and 302 redirects, and many suggest that a 302 redirect will not pass PageRank and that 301 redirects are best for SEO.

Algorithms such as PageRank — the computer code that powers Google's search results — has a powerful impact on digital news consumption. Algorithmically curated filter bubbles — where users may find themselves receiving less exposure to new information or conflicting viewpoints — may even affect ...

Instead, clearly defining violations such as a site buying PageRank passing links or a site that is presenting different content to users and search engine bots helps clearly lay out the infractions. A site can be in violation of any number of Google's quality and/or technical guidelines. With each violation ...

Algorithms such as PageRank — the computer code that powers Google's search results — has a powerful impact on digital news consumption. Algorithmically curated filter bubbles — where users may find themselves receiving less exposure to new information or conflicting viewpoints — may even affect ...

Google's John Mueller said on Twitter that even big sites that do paid links, buying or selling of links to pass PageRank or manipulate the Google search results, can be penalized and it is against Google's webmaster guidelines. The accusations came up a couple of months ago that Wix, the popular free ...

There are many things that can be known about how PageRank is spread around a site and from one site to another site. And like many things about SEO there are some misconceptions. This article links to research, patents and Google statements as proof and when it doesn't then it'll be made clear.

At State of Search in Dallas last week, I asked Gary Illyes about the issue about 301 versus 302s when it comes to passing PageRank. While Google has said previously that both pass PageRank, there are arguments from many SEOs that 301s are better for passing PageRank while others insist 302s are ...

Measuring quality is less straightforward. While we know that PageRank is still one of the key factors in Google's algorithm, its public version is no longer available. Luckily, there are reliable alternatives that are based on PageRank's original formula, including SEO PowerSuite's recently launched InLink ...

In April of last year, Search Engine Land contributor Paul Shapiro wrote a brilliant post on Calculating Internal PageRank. The post outlined a method to look at a website's internal linking in order to determine the importance of pages within the website. This is amazingly powerful, but I think Paul's concept ...

... Google would treat it as being an authentic sitemap for apples.com, but it would actually be hosted on evil.com. At this point, evil.com can submit sitemaps for apples.com, and by including hreflang entries in these sitemaps, it can leverage apples.com's equity (PageRank) to rank for search results it has ...

So it really comes down to the formatting used by the plugin and it if is a link capable of passing PageRank or if it is simply a non-linked URL in text. More and more plugins and themes have gone away with linking for attribution, such as with footer links, as site owners became more savvy to the “This theme ...

The feature has had its share of controversy in the past — Google often finds itself under fire delivering inaccurate and offensive snippets for certain search terms as a result of the PageRank algorithm, which was built to deliver the most popular results for any search regardless of accuracy or truthfulness.