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Happy New Year! If you are like the rest of use, we all use Google as a tool in our everyday search. We use it for research, finding best deals, local businesses and many more. The second most popular search engine, Microsoft Bing, has not enjoyed the same success as Google. Most people prefer to first ...
Today's Google doodle ends its illustrated holiday doodle series, showing the penguins who have been featured in all the images back on a snowy landscape watching the sunrise. Since the first doodle was shared on December 18, the penguins have made plans to visit their tropical bird friends in warmer ...

Google has introduced a catch-all tool for testing rich snippets, rich cards, and other "rich" additions to a website's content. Keeping things simple, Google has coined the phrase "rich results" to refer to all of these, which means its new tool is called the rich results testing tool. Google's new testing tool will ...
Google has been spotted integrating reviews from third party sources in the Knowledge Graph cards for Google My Business listings. Third party reviews from sites like TripAdvisor have been showing up in Knowledge Graph cards for hotels and resorts. These are included along with reviews left directly on ...
"Our feathery friends have enjoyed their delicious traditions and are now ringing in the new year with sparklers in hand," writes Google on its Google Doodle blog, "As they all admire the fireworks overhead, they think about how much fun it was to spend this time together." While the first two doodles in the ...
Google has updated its Google My Business review guidelines with more specific information about conflicts of interest. According to Google's new review guidelines, posting negative reviews about a current or former employer is considered a conflict of interest. Moreover, since these types of reviews are ...

Google's Year in Search continues as the company looks back on the most searched fads of 2017. Often times, search trends can be an indication of what's going to be popular in the future. Other times, trending searches can pick up steam and fizzle out just as quickly. This is a look back on search trends ...
The WSJ claims Google restricts online travel agents from using hotels' brand names, meaning customers don't always get to see all of the options when using the search engine to find hotels. Google denys this. Instead, it claims that it stops ads which might dupe travellers into thinking they are booking ...
... proof of SEO's value is scattered across a handful of websites. This post brings together all the data you need to know about organic traffic, industry spending and value, search behavior, Google, and more. Here are more than 60 mind-blowing statistics you need to know about search engine optimization.
Google is integrating third-party reviews into the Knowledge Graph for hotels. It apparently has been happening since 2016 and is entirely opt-in for the provider. Google works directly with the third-party review source (e.g., TripAdvisor) to integrate the content. In the example below, TripAdvisor reviews for ...
Google recently updated its review policies to clarify that reviews left by former employees are considered to be in violation of its guidelines. Columnist Joy Hawkins ... Opinions expressed in this article are those of the guest author and not necessarily search engine Land. Staff authors are listed here.
Google has confirmed what many in the search industry have seen over the past week, updates to their algorithm that are significantly shifting rankings in the SERPs. A Google spokesperson told search engine Land "We released several minor improvements during this timeframe, part of our regular and ...
Researchers compared how Web search engines like Google and voice-based assistants like Siri answered questions about sexual health. The study found that Google's search engine provided the best answers 72% of the time. Apple's Siri's voice-assistant provided the best answers 32% of the time.
The WSJ claims Google restricts online travel agents from using hotels' brand names, meaning customers don't always get to see all of the options when using the search engine to find hotels. Google denys this. Instead, it claims that it stops ads which might dupe travellers into thinking they are booking ...
This week, we spotted a new treatment for Google Express in the search results. This included two new elements: a promotion for the program at the top of the results and a new look for Google Express ads in the Shopping carousel. The "Get it with Google Express" promotion at the very top of the results, ...
... proof of SEO's value is scattered across a handful of websites. This post brings together all the data you need to know about organic traffic, industry spending and value, search behavior, Google, and more. Here are more than 60 mind-blowing statistics you need to know about search engine optimization.
Google recently updated its review policies to clarify that reviews left by former employees are considered to be in violation of its guidelines. Columnist Joy Hawkins ... Opinions expressed in this article are those of the guest author and not necessarily search engine Land. Staff authors are listed here.

Marlene Dietrich, the iconic German-born actress, is being honored today on the Google home page on her 116th birthday. She was one of the most well-paid actresses of her time, starting in many well-known Hollywood films such as "Morocco" (1930), "Shanghai Express" (1932), and "Desire" (1936).
Google is at it again, now testing a new way for searchers to expand their queries in image search on mobile. Barry Schwartz on December 27, 2017 at 9:19 am. More. Google is testing a new "related searches" box in the mobile version of the Google Image search results page. Robin Rozhon spotted the change and ...
search engine optimization (SEO) very much revolves around Google today. However, the practice we now know as SEO actually pre-dates the world's most popular search engine co-founded by Larry Page and Sergey Brin. Although it could be argued that SEO and all things search engine marketing ...
It seemed at first like Google for jobs-Google's new job search engine-was going to be the ideal solution to this problem. Google for Jobs is designed to provide a central source for jobs posted in different places across the web by displaying job results at the top of the results page for related keywords.
For example, one of the first videos features Google's John Mueller explaining what to do if a site template has multiple H1s. Google's format and execution of "SEO Snippets" videos immediately calls to mind the Matt Cutts Q&A videos from years ago. There has been a void in Google's webmaster outreach ...
Luckily, many major review sites -- including Google, Amazon and Yelp -- are taking steps to combat the issue. With all of this in mind, now is a good time to address how to approach online reviews in an ethical way that will produce long-lasting, positive results for brand perception and search engine ...
Eric Schmidt stepping down as Executive Chairman of Google parent company, Alphabet. Longtime Google executive will transition to role of ... The Alphabet structure is working well, and Google and the Other Bets are thriving," said Eric Schmidt. "In recent years, I've been spending a lot of my time on ...
Google has confirmed it is testing a new mobile search interface and a new search refinement button. The new search interface shows fewer search results on the mobile search results page, with the option to click on a button labeled "more results." In addition, Google is testing showing buttons to refine ...
Google has confirmed what many in the search industry have seen over the past week, updates to their algorithm that are significantly shifting rankings in the SERPs. A Google spokesperson told search engine Land "We released several minor improvements during this timeframe, part of our regular and ...
What that means is that it doesn't matter if there is a forward slash at the end of your domain name or not, they both equal the same thing. That means you can accidentally have the home page linked throughout your site as www.example.com/ and www.example.com and Google won't see it as a duplicate ...
Google has posted about a data anomalies bug with the Search Analytics report found in the Google Search Console. The specific issue shows up when you use the "AMP non-rich results" search appearance filter and look at the clicks and impressions between December 14, 2017, and December 18, ...
Researchers compared how Web search engines like Google and voice-based assistants like Siri answered questions about sexual health. The study found that Google's search engine provided the best answers 72% of the time. Apple's Siri's voice-assistant provided the best answers 32% of the time.
DuckDuckGo: The privacy-conscious search engine taking the fight to Google by NOT tracking you. Security ... and it's growing in popularity. Describing itself as "the search engine that doesn't track you", DuckDuckGo promises not to collect any information about its users, including their IP address.
When conducting a search in Google Flights, the service will now display tips that may help guide users toward the best time to book that particular flight. Tips may say things ... A new section for discounts within Google Trips will help travellers save money when looking for things to do at their destination.
Google has introduced the ability for AdWords advertisers to target known customers by phone numbers and mailing addresses. This is made possible through AdWords' Customer Match targeting which, until now, only allowed advertisers to target customers by email address. Customer Match will target ...
Earlier this month, Google confirmed they have extended the search results snippets from 160 characters all the way to a maximum of 320 characters long. Google told search engine Land that even though the snippets can be longer, the "fundamentals of writing a description tag" have not changed.
Google's new SEO Starter Guide builds off both of the previously available resources. The revamped guide also includes new sections emphasizing the need for search engine optimization, how to add structured data markup, and tips for mobile-friendly websites. Google recommends its starter guide to ...
I suspect the "full duration" means Google will be showing even more than 12 months of data in these reports, although that is unconfirmed and unclear at this moment. We will keep you posted on Google's answer to that question. If you are part of the beta, you should be able to access this information now.
Google has released its annual Year in Search report, detailing the top queries of the year across 15 different categories. In 2017 there was a notable increase in the amount of "how…?" searches. Some of the most popular "how" searches, such as those featured in the video below, were searched 10 times ...
Google may be the household name when it comes to search, but Microsoft is hoping it can make its Bing search engine the smartest. The Redmond, Wash.-based company has announced a handful of new features that it says are powered by artificial intelligence. The updates will start rolling out on ...
For US top searches, Google released a number of categories, covering everything from the top searches overall to the top searched people, Athletes, how-to searches, Actors, movies, consumer tech, and even the top searched celebrity breakups of the year. Former Today Show news anchor, Matt Lauer, ...
Earlier this week, we wrote about how Google can highlight erroneous or unconfirmed reports in the immediate aftermath of breaking news. But these rapidly-shifting results are quickly lost in time as the search engine's algorithms self-correct, making it difficult for outsiders -- including journalists -- to hold ...
"The updated version builds on top of the previously available document, and has additional sections on the need for search engine optimization, adding structured data markup and building mobile-friendly websites," Google said. It is also currently available in nine different languages, including English, ...
Both have the potential to fill the top of your funnel with relatively enthused prospects, whether you're a veteran account manager or the owner of a small to medium-sized business who's looking to leave the comfort of the search engine results page (SERP). Today, I'm going to speculate as to why custom ...
Believed to have launched on or around July 24, 2014 -- and deemed the "Pigeon" update soon after by search engine Land -- this Google search algorithm update aimed to offer better local search results by rewarding local businesses that have a strong organic presence with better visibility in traditional ...
The next time you Google a question like, "Can Will Ferrell really play the drums?" the actor may very well answer you himself. Google is launching a new feature for its mobile search engine that allows celebrities to answer commonly asked questions in the form of video selfies, the company announced ...
In response to a controversial article published by The Outline, Google has reminded publications to refrain from accepting bribes for links. The article in question claims that major publications on the web, including New York Times, CNN, and TechCrunch, have accepted payments from companies in ...
Google, a search engine that began as a research project back in 1996, has come to dominate the world of search. This immense domination of the Internet by Google led the Australian government to launch the latest probe into the company's monopoly on Dec. 4. And in June the European Union fined the ...
Roughly three years ago, Yahoo and mozilla announced that Yahoo would be the default search engine on firefox in the US. That relationship ended early when Mozilla released the much-improved Firefox Quantum browser last month, with Google as the default search provider. Now, Yahoo's parent ...
Google has started testing and potentially rolling out a new feature in search that shows a carousel with a list of answers directly within the search results snippets. It shows the main search result snippet, and below it, it shows a carousel of answers picked from the content on the page the snippet is linking ...
Chinese search engine Sogou is focused on perfecting the language processing skills seen as a key step towards broader artificial intelligence applications - even if that means going head to head with US leader Google in complex fields such as lip reading to instantaneous machine translation.
Google's Santa Tracker for 2018 is now live, and while we're still weeks away from Christmas Eve, Google is offering plenty of content to keep people in the festive spirit. Every day leading up to the 24th, Google's Santa Tracker for 2018 will uncover either a new game or new activity. Google has so far ...
Google has announced three new search updates around featured snippets, knowledge panel information and suggestions for related topics. According to a post on Google's The Keyword blog, a selection of featured snippets will now include more images and related search suggestions within the box ...


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