updated Mon. February 12, 2024
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MobileMarketing Magazine
April 21, 2018
“Just as 2017 was the year of media transparency, 2018 is the year of data transparency. Just look at the recent outcry over Cambridge Analytica and Facebook,” said David Wheldon, president of the WFA and CMO at the Royal Bank of Scotland. “GDPR is going to flip control back into the hands ofÃâà...
CampaignLive
April 21, 2018
The chief executive and co-founder of Truth, TMG's blockchain-based media agency refutes the assertion that blockchain is a ludicrous way to solve programmatic's problems. Mary Keane-Dawson. Added 13 hours ago. How long? 3-4 minutes. Dan Gilbert's article in Campaign is an entertaining read, and as an agency weÃâà...
CampaignLive
April 20, 2018
"Just as 2017 was the year of media transparency, 2018 is the year of data transparency. Just look at the recent outcry over Cambridge Analytica and Facebook. GDPR is going to flip control back into the hands of consumers and hold brands accountable in a way they've never been before," David WheldonÃâà...
hotpress.com
April 20, 2018
Deputy Lawless said, “The Government has been completely absent when it comes to the debate on social media transparency. "Facebook have acknowledged that a much greater effort is need to promote transparency and tackle fake news. "They have responded to the concerns that I have raised, andÃâà...
The Media Online
April 12, 2018
It launched an attack on CEO of Tiso Blackstar, Andrew Bonamour, accusing him of “trying to use Independent Media's transparency in a prelisting statement as a smokescreen, to deflect his Group's significant debt and working capital woes”. It reported that Tiso Blackstar was “drowning in debt” and wasÃâà...
Adweek
April 9, 2018
Brookbanks sat down with Adweek at the 4A's Accelerate conference in Miami this week to discuss the biggest issues shaping the advertising industry, including the #MeToo movement, brand safety, the rise of consultancies, and media transparency. (The interview has been lightly edited for brevity andÃâà...
Springfield Business Journal
April 9, 2018
Facebook CEO Mark Zuckerberg is set to appear before Congress on April 10 and 11, testifying on the company's use of consumer data. Facebook also is set to begin verifying the identities and locations of entities who run large Facebook pages, among other steps to bolster social media transparency.
CampaignLive
April 5, 2018
Programmatic tech company Sizmek has been completely restructuring itself to survive in a media climate that has put ad tech under a microscope. Grether speaking at a Sizmek event. In September last year, the company sunsetted the Rocket Fuel brand – which it had acquired for Ãâã103m – namedÃâà...
Campaign US
April 5, 2018
Hire a lawyer, and it's their ethical and moral responsibility to act in your best interest. Hire a financial advisor, and it's their job to safeguard your assets for the fee you agreed to. It's called fiduciary duty, and when you hire an agency to spend media dollars on your behalf, it shouldn't be any different: aÃâà...
More About Advertising | Insights into Advertising
March 27, 2018
First there was the investigation, recommendations and transparency initiative from the US Association of National Advertisers (ANA) in 2016. Then P&G's CMO Mark Pritchard gave keynote conference speeches at the start of 2017 about the “murky at best, fraudulent at worst” digital supply chain, spurringÃâà...
The Tennessean
March 20, 2018
What's usually a typical Facebook search has been sending out a few shockwaves. Buzz60's Natasha Abellard (@NatashaAbellard) has the story. Buzz60. FRANCE-INTERNET-COMPANY-FACEBOOK-SOCIAL-NETWORK. For some, social media (and the online political arguments it can foster), is aÃâà...
Telegraph.co.uk
March 15, 2018
The National People's Congress, China's rubber-stamp parliament, has for years been an arena for a very Chinese brand of 'media transparency'. It is where Beijing-friendly reporters ask softball, fawning questions that have been agreed in advance by authorities. The facade gives officials a platform toÃâà...
IBC365
March 15, 2018
Key measurements will enable users easy access to high quality content provided by professional news sources with a focus on public service media. The aim is to increase social media transparency to ensure fake news articles do not generate revenue for its creators. The recommendations aim to provideÃâà...
WOUB
March 15, 2018
If the term only was used to describe mainstream media, the panel, concurs that it would be easier to counteract the idea of falsity with greater media transparency and openness. However, the problem of “Fake News” is exacerbated by social media and the myriad of bots, trolls, fake news sites dedicated toÃâà...
Digiday
March 13, 2018
For media buyers, the last few years have been rough. The days of 20 percent commission rates are over, with clients moving to a head count model that squeezes every last drop out of employees. Fees have dropped, and there is more scrutiny than ever. In this edition of Confessions, a veteran mediaÃâà...
AdNews
March 9, 2018
The point about digital media transparency should not be lost on the market. For the past couple of years, the two largest digital media platforms were slated for a perceived lack of transparency and operating “within walled gardens”. Rival digital media publishers have been among the most vocal critics.
Digiday
March 8, 2018
Royal Bank of Scotland will soon run more of its programmatic advertising internally, according to David Wheldon, the bank's chief marketing officer. The financial firm is building what Wheldon calls an “in-house studio” that will run parts of its media and advertising alongside its external agencies. RatherÃâà...
New Straits Times Online
February 25, 2018
Technology has impacted the music industry in a big way. We see a lot of modifications in the mediums that are available and the tools used in creating and distributing our works of art. Of course, the most obvious example is the physicality of music itself. Previously, artistes reached listeners via albumsÃâà...
VinePair
February 22, 2018
I'm glad TBN saw the year through and ultimately decided to turn out the lights, not because “craft beer won,” or because I hate ABI (I don't); but because in the age of “fake news” fear-mongering, media transparency and authenticity are more important now than ever. TBN would argue that it could not haveÃâà...
CampaignLive
February 22, 2018
This high cost, as well as the current low speeds at which blockchain platforms can handle transactions, are among the barriers to adoption Zenith UK chief executive, Mark Howley, pointed to in his response to the question, "Does blockchain offer a solution to media's transparency problem?" The team atÃâà...
AdExchanger
February 21, 2018
Pharma giant Bayer has been scrutinizing its digital media supply chain since the ANA's blockbuster 2016 media transparency report warned advertisers of waste and fraud in the ecosystem. Both brands are working with blockchain tech platform Amino Payments. Bayer started working with Amino last year,Ãâà...
CampaignLive
February 21, 2018
Recent media agency and solution launches are advocating blockchain technology as the key to solving the lack of transparency in media buying. Does blockchain offer a solution to media's transparency problem? Last November, TMG launched a blockchain based media agency called Truth an agencyÃâà...
Adweek
February 20, 2018
The next round of big-budget media reviews has begun, and beneath it lies an existential threat to the established agency business model. Last summer's rumored wave is now a real-world tsunami encompassing billions in RFPs from brands like Marriott, Mars, McDonald's, Microsoft, Mondelez and more.
The Drum
February 16, 2018
Moeller has said that P&G's focus on media transparency is paying off. “There is more opportunity to eliminate waste by reducing excess frequency within and across channels, eliminating non-viewable ads, and stopping ads served to bots or adjacent to inappropriate content,” he said during that resultsÃâà...
Digiday
February 8, 2018
Advertisers are demanding more transparency in their media buys, insisting on tighter contracts with partners, improving their programmatic expertise and reducing their use of ad tech vendors. More than four in 10 (45 percent) multinational advertisers believe they have established more transparentÃâà...
CMO
December 31, 1999
Agencies and out-of-home providers are increasingly embracing third-party, cloud-based technology and reporting in order to provide advertisers with greater transparency and campaign insight. The push comes as MOVE, the group focused on OOH audience measurement in Australia, invests up to $10Ãâà...
Irish Tech News
December 31, 1999
Today, Joel Kaplan, Vice President of Global Public Policy at Facebook joined Niamh Sweeney, Head of Public Policy for Facebook Ireland in front of the Oireachtas Joint Committee on Communications, Climate Action and Environment to discuss the Online Advertising and Social Media (Transparency) BillÃâà...
The Drum
December 31, 1999
Secure a brand-safe environment. It goes without saying that after recent brand safety infractions, industry awareness around media transparency is at an all time high; as is brand determination to make sure ad placements are secure. Consequently, buyer demand for verification of their media quality isÃâà...
CampaignLive
December 31, 1999
"I've recently learned that blockchains rely on consensus. It is possible to 'fake' facts recorded on the chain, if the majority of people were to agree to change those facts," he says. So, to base media transparency on blockchain, agencies would need to decide who the audience is and make sure the majorityÃâà...
Campaign US
December 31, 1999
The remarks come more than a year after Pritchard's landmark speech calling for media transparency. During his keynote address at the 4A's Transformation conference in Los Angeles in April 2017, he said brands and agencies, often at odds with each other, need to work together to deal with a mediaÃâà...
Campaign US
December 31, 1999
It's not just about media transparency, the "Me Too" movement, the issues swarming around equality and diversity. It's all of those things as a collective: Global Dignity. The movement, founded on the principle that everyone is united by the basic understanding of the need to treat each other with respect andÃâà...
