In Metaphors We Live By, George Lakoff and Mark Johnson argue that metaphors are pervasive in everyday language, thought and action. A metaphor is a comparison in which a word or phrase in one domain of experience is applied to another domain. There's no literal connection. Take, for example ...

George Lakoff is a cognitive scientist who has done a lot of research examining how politics and language intersect, particularly how language is used by individuals and groups to present their opponents in ways that welcome easy refutation. Usually, this means the misrepresentation of those ideas or opponents or, at the ...

In Metaphors We Live By, George Lakoff and Mark Johnson argue that metaphors are pervasive in everyday language, thought and action. A metaphor is a comparison in which a word or phrase in one domain of experience is applied to another domain. There's no literal connection. Take, for example ...

UC Berkeley cognitive linguist George Lakoff has proposed that our conceptual system is fundamentally metaphorical, and that we use simple, concrete metaphors to understand complex, abstract concepts. For example, we often think of life as a journey. We view ourselves as navigating a vehicle or ship ...

In 1994, Newt Gingrich, brandishing his Contract with America, led a Republican revolution that swept aside Democratic majorities in the House and the Senate, initiating an epoch of conservative ascendancy that lingers on. Don Sipple, a Republican campaign consultant, declared at the time that the 1994 ...

The publisher's roster of titles includes New York Times best sellers include George Lakoff's Don't Think of an Elephant!, Naomi Wolf's The End of America, and Sandor Katz's The Art of Fermentation. Chelsea Green employs about 25 people, including 17 who work at the company's office in White River ...

UC Berkeley cognitive linguist George Lakoff has proposed that the way we think about concepts is fundamentally metaphorical. In other words, we don't simply talk with metaphors, we think with them. We rely on what is simple and familiar to us, like money, to understand what is more complex and distant, ...

In 2004, George Lakoff's book 'Don't Think of an Elephant' popularised the idea that the way we frame issues radically shapes the way people think about them. Many on the left became increasingly convinced that our tactics needed a radical rethink – that trying to combat a simple and powerful story with ...

As philosopher George Lakoff has pointed out, we must change the way we think and talk about diversity. We must find a new vocabulary and a new way of thinking about inclusion. Some of our participants suggested that we “lighten up”' in our diversity training. Though it is a serious topic, when possible ...

... support for Trump comes from a place that's wholly different to the place where we compile and analyse facts. As George Lakoff has argued, conservatives' hierarchical moral worldview influences support to a great degree – this translates into support for the virulent racism of the current administration.

Citing cognitive linguist George Lakoff, she argues that Americans often cram their understanding of their country into family metaphors—Founding Fathers, “sons and daughters” sent to war. The impeachment debacle was not just a personally disastrous event, Lewinsky writes. It was also a “family” drama, ...

What was the last book that changed your thinking? Don't Think of an Elephant by George Lakoff. It was about how the Republicans have learned to speak and the Democrats have not.

"Don't think of an elephant" was the classic advice given by the linguist George Lakoff when discussing how to frame political messages: when you're told not to think of something, it becomes hard to think about anything else. So if I tell you to think of anything but a pink elephant, a rosy Dumbo will likely ...

Retired UC Berkeley linguist George Lakoff is being dragged into a legal fight over comments he made about possible Russian influence on Donald Trump's 2016 presidential campaign. Lakoff was slapped with a libel and slander suit by Irakly “Ike” Kaveladze — a Georgian American businessman who ...

Political messages gain added strength when they're delivered in a way that matches how our brains process information. Pioneering cognitive linguist George Lakoff says that America's leading progressive politicians have ignored the science, while Donald Trump and the right wing have connected with ...

Pioneering cognitive linguist George Lakoff says that America's leading progressive politicians have ignored the science, while Donald Trump and the right wing have connected with voters with dangerous effectiveness. We asked 2017 Uncharted speakers to recommend books, films and actions to take as ...

“Democrats are basically science deniers,” George Lakoff says. “They're denying the truth discovered in neuroscience and cognitive science.” Harsh words, coming from a lifelong liberal Democrat. But the famed UC Berkeley cognitive linguist thinks his party desperately needs a wake-up call. If they'd ...

George Lakoff, retired UC Berkeley professor and author of Don't Think of an Elephant, is one of a very few people in Berkeley who does not underestimate Donald Trump. “Trump is not stupid,” he tells anyone who will listen. “He is a super salesman, and he knows how to change your brain and use it to his ...

George Lakoff points out that in the West there are two models of morality that can be represented as family metaphors. The Strict Father Model assumes that God gave dominion over nature to man “to steward wisely.” The Nurturant Parent Model sees nature as a Mother who provides for us. The full text of ...