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updated Fri. May 4, 2018

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Welcome to the latest episode of the Full-Court Finance podcast from Zacks Investment Research. On this week's episode, we dive into BodyArmor as the sports drink newcomer looks to take on Gatorade. Next, we discuss the NBA's latest deal with Amazon's AMZN Twitch, before we close with a look at a ...
Soft drink maker PepsiCo is premiering a zero-sugar version of its Gatorade sports drink to lure consumers back to the sports-drink category, Bloomberg reported. The new drink will expand the Gatorade lineup, which includes organic and low-sugar versions of the beverage, as PepsiCo works to please ...

Fairfield Prep senior Drew Thompson was recently named Boys Cross Country Connecticut Gatorade Runner of the Year. This award follows a long list of cross country accolades for Thompson who was named News 12 Scholar Athlete, All-SCC First Team, All State, SCC Runner of the Year, and received ...
3 p.m. A County Road 60-A in Velarde caller said his car was smoking, so he poured Gatorade on it. 11:52 p.m. A Tres Vecinos caller said a 59-year-old man was armed with a pistol, he had been drinking in the shed and he was suicidal. After she had been on the line with dispatchers for 13 minutes and ...
4/12 Gatorade The Grind: Kadeem Allen. Kadeem was on a two-way contract this season, and made the most of his opportunities because he stayed prepared. Tweet ...
Crews in Birmingham are working to clear a roadway full of Gatorade after an 18 wheeler wrecked. First responders were dispatched to Dead Man's Curve (the I-20WB to I-59/20SB ramp) around 1:30 Friday morning. Police tell us the tractor trailer wrecked, caught on fire then rolled onto Richard Arrington Blvd. The truck ...

So, now that we have established this is a botched high school celebration, we can deduce the following: A) These players did not get nearly enough lift on that Gatorade bucket, B) The coach who fell and slid did so with about as much grace as could be mustered (which is to say not much), C) the most ...
Beat the Blitz is a free title available for the HTC Vive and backed by Gatorade designed to try and teach some practical sports knowledge. The target-practice based approach is quite fun, albeit not as physically demanding as other games. A life-sized Peyton Manning will coach you through the mechanics, ...
In the words of Molly, “If you're a marathoner, the Boston Marathon is something you have on your bucket list… In racing the marathon and trying to run as fast as you can, there's so many variables you can focus on to help you improve. Whether you run a workout that's better than any workout you've ever ...
Hoping to stand out better in the competitive bottled water market, Propel Electrolyte Water is repositioning itself by incorporating parent brand Gatorade into its advertising once again. When the brand first launched in 2001, its original message was “Propel Fitness Water, from the makers of Gatorade,” ...
The problem with this is that a lot of the science around the uptake of sugars during exercise is sponsored by Gatorade, which wants to convince us that drinking pure maltodextrin (of which you can buy a 50-pound bag for 70 bucks here [or as the active ingredient in a 5-liter tub here marketed as “Majestik,” ...
IRVING, Texas — 7-Eleven Inc. and PepsiCo's Gatorade have teamed up for an exclusive sweepstakes for the convenience store retailer's 7Rewards loyalty program members. Through Aug. 31, 7Rewards members are automatically entered into the “Choose Your Game” sweepstakes with the purchase of ...
Gatorade's efforts to conquer dehydration have again entered the digital realm. Twice reports that the sports drink company and Northwestern University have developed a low-cost wearable skin patch that displays various colors to conveniently let the wearer know when they need to take a drink.
Hydration monitoring is all set to become a huge deal for athletes and amateurs alike - when they eventually hit the market. There is the LVL, but that has been delayed and it's unclear what the situation is there. So what's a person interested in hydration monitoring to do? Enter Gatorade, who has teamed ...
Houston's Kennedy Trice (3) guards Bradley Central's Rhyne Howard (23) as she looks to pass the ball during the Bradley Central vs. Houston girls' Class AAA state basketball tournament semifinal game Friday, March 9, 2018 in Murphy Center at Middle Tennessee State University in Murfreesboro, Tenn.
When reports surfaced of Jamal Bey's visit to UW, it was obvious he is a special basketball player. Apparently, some folks agree, as the Washington Basketball recruit landed the Gatorade Player of the Year Award. Washington Basketball recruit Jamal Bey is not even in NCAA basketball yet, and he is ...
Gatorade made its SXSW activation slightly deceptive. When attendees walk into the space they enter into the G-Store—a somewhat small pop-up shop filled to the brim with any and every possible Gatorade product you could imagine, from protein powder to classic Gatorade drinks. Attendees are given ...

On Thursday, David Singleton added another highlight to an already storied career at Bishop Montgomery. Singleton was selected as the Gatorade state boys basketball player of the year, the first player from the boys program to win the award. Bishop Montgomery shooting guard David Singleton is ...
CINCINNATI -- Someone tried shipping 25 pounds of bright pink liquid cocaine to from Colombia to Cincinnati Thursday and called it "Rose Waters" to throw off suspicion. It didn't work. United States Customs and Border Protection officers intercepted the package and discovered the 12 bottles of liquid ...
And now, Pugh is checking another milestone off her list: she's been named as the newest Gatorade athlete, making her the youngest woman on the roster. “We pride ourselves on identifying up-and-coming athletes, male and female, who are championship caliber, have exemplary character, and who ...
“Partnering with Gatorade allows Volt to take a huge step toward providing a truly comprehensive training platform for our athletes,” he told GeekWire. “When you think about all the factors that can affect an athlete's performance — strength training, cardiovascular conditioning, sleep, hydration, nutrition, ...
For the first time in the 33-year history of Gatorade's National Player of the Year awards program, the organization is naming three finalists for each category. Note: This will be first time Gatorade will name finalists in girls cross country since it began naming a Runner of the Year in the 2007-2008 season.
Competitors like SmartWater and even Pepsico's own Lifewtr (launched in 2017) contain electrolytes–essentially a mix of calcium, potassium, and magnesium–for taste, while Propel brand director Laura Barnett says what makes Propel different is that it has the same amount of electrolytes as Gatorade.
If lemonade is made from lemons, what is Gatorade made from? This preposterous question has been around ever since it was jokingly posted to the Yahoo! Answers forum, quickly becoming a persistent Internet in-joke. The humorous tidbit evolved over the years, as such things tend to do, as it was posted ...
In its 33rd year of honoring the nation's best high school athletes, The Gatorade Company, today announced Aaron Nesmith of Porter-Gaud as its 2017-18 Gatorade South Carolina Boys Basketball Player of the Year. Nesmith is the first Gatorade South Carolina Boys Basketball Player of the Year to be ...
1. The Spurs are down 2-0 against the Warriors in their first-round playoff series, which is completely unsurprising. However, the series has been notable for two things: 1.) The controversial absence of Kawhi Leonard and 2.) Gregg Popovich's hatred for Gatorade and the NBA's promotion of said sports ...
Cross Country runner Wynn Johnson, the reigning 5A individual state champion, was named the Gatorade South Carolina Cross Country Runner of the Year on Monday. Johnson joins Thayer Hall, named the state and national Volleyball Player of the Year last month, in being honored by Gatorade.
“Partnering with Gatorade allows Volt to take a huge step toward providing a truly comprehensive training platform for our athletes,” he told GeekWire. “When you think about all the factors that can affect an athlete's performance — strength training, cardiovascular conditioning, sleep, hydration, nutrition, ...
In its 33rd year of honoring the nation's best high school athletes, The Gatorade Company, announced Albert Steiner of Laramie High School as its 2017 Gatorade Wyoming Boys Cross Country Runner of the Year. Steiner is the second Gatorade Wyoming Boys Cross Country Runner of the Year to be ...
Cloverdale senior Jalen Moore has been named a finalist for the Gatorade Basketball Player of the Year Award in Indiana. Moore is the state's leading scorer at 38.3 points per game, with a high game of 53 points against Greencastle earlier this year. He has helped the Clovers to three consecutive ...
"It's evident that Katelyn is deserving of recognition as the nation's best high school girls cross country runner based on her numbers this season, in addition to the impact her accomplishments have had on North Rockland's success," Gatorade Senior Vice President and General Manager Brett O'Brien said.
Gatorade has been, for decades, a centerpiece of the sports world. It's seen on the sidelines of NFL games and splashed over the heads of winning coaches at the Super Bowl. It's destroyed by bats in the dugouts of baseball games. It was, until very recently, synonymous with sports and working out.
Doug Pederson smiled all the way through his bath in Eagles-green Gatorade ... Doug Pederson coached the game of his life, and of course he couldn't stop smiling while his players dumped an entire bucket of yellow-green Gatorade right on his damn head. ... Anyway, the Gatorade bath is always iconic.
In its 33rd year of honoring the nation's best high school athletes, The Gatorade Company, today announced Callie Minshew of Brandon High School as its 2017-18 Gatorade Mississippi Volleyball Player of the Year. Minshew is the first Gatorade Mississippi Volleyball Player of the Year to be chosen from ...
BOSTON (WHDH) — The United States is dealing with an IV bag shortage following the hurricane in Puerto Rico last fall so Massachusetts General Hospital is turning to sports drinks to help keep patients hydrated. Puerto Rico is a major producer of pharmaceuticals and many of the plants closed when ...
Twitter is making a big push into livestreaming video, but most of these efforts have been with media companies like Bloomberg Media and BuzzFeed. This week, however, it'll kick off a live series by Gatorade, centered on high school basketball recruits. The show, called “#TheDebut,” will start Jan. 19 with ...
Previous to that role, Fritts was director of international consumer and sports marketing for Gatorade, which is owned by Pepsico (NASDAQ: PEP), and was responsible for leading the sports marketing strategy, negotiations and relationship management for Gatorade in the realm of global football.
Chatter around the interweb suggests “Can't Stop the Feeling!” (+350) is the favorite. “SexyBack” feels over hyped at +450 given its risque nature. “Filthy” (+250) feels like a dark horse since the song is the premier track on Timberlake's new album. 6. What color Gatorade will be used for the coach shower?
The Super Bowl is the most watched event every year on TV and that means plenty of people who don't care about football are tuning in, or joining friends for a Big Game gathering. The NFL knows this and so do the sportsbooks and that's why the pregame and half-time entertainment is important and so ...
For the first time in the 33-year history of Gatorade's National Player of the Year awards program, the organization is naming three finalists for each category. Note: This will be first time Gatorade will name finalists in girls cross country since it began naming a Runner of the Year in the 2007-2008 season.
Los Angeles-based boutique audio facility Pivot Audio was recently tapped by TBWAChiatDay to craft the perfect music to accompany the intimate yet powerful Gatorade spot “Sisters in Sweat,” starring Serena Williams and directed by Jaci Judelson of Tool of North America. In the spot, Williams speaks a ...
(s/o to KNBR.com's Sam Hustis for all the amazing video footage). Is his hatred of Gatorade purely a business move? Or does he harbor some deeper, darker resentment of the giant sports drink's reach and power? Either way, watching Klay Thompson forcibly swipe that bottle off the table made my day.
This orange colorway draws influence from Gatorade's orange Thirst Quencher drink. The upper is of a premium leather construction with ...
Through Gatorade's partnership, the monetary award to benefit the school's football program has doubled to $2,000. Coach Valdez will receive ...
Serena Williams stars in a new Gatorade commercial called "Sisters in Sweat," in which she extols to her months-old daughter the value that ...
Partnering up for the very first time, the Jumpman will join forces with sports beverage brand, Gatorade, for a brand new apparel and footwear ...
Gatorade has partnered up with Jordan Brand for a special edition "Like Mike" collection in honor of Michael Jordan's classic 1991 ad, which ...
Gatorade on Monday released a new Serena Williams ad that appears to show the tennis star cradling her nearly three-month-old baby.
Debuting in August 1991, one iconic campaign with Gatorade inspired millions with a cheerful yet simple challenge: “Be Like Mike.” The film ...
But there's no reason to do the whole cooler full of Gatorade. That's reserved for bigger wins against more worthy opponents. So the Niners ...


 

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