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updated Mon. March 25, 2019

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2018 is set to be a year of disruption for the advertising industry. While fighting against fake news, invalid traffic, and a lack of transparency, the industry has another challenge to address: GDPR. Brands and agencies are coming together to understand the implications of the new regulation and how to ...
Under his leadership, RIESTER was listed on the Inc. 500 list of fastest growing companies in America for four consecutive years. Advertising Age listed the firm among the “20 Agencies to Watch in America.” And Forbes named RIESTER among the “Top 100 Global Ad Agencies That Know Social Media ...

BMW originally considered 25 agencies before paring its list to five finalists, the brand said in a statement Thursday. "Goodby Silverstein & Partners are well known for their outstanding creative capabilities as well as their ability to reach millions of consumers with the feeling of speaking only to you," stated ...
We Are Unlimited said Chris Moreira and Mark Scholler are coming on board as executive creative directors — reporting directly to the agency's chief creative officer Toygar Bazarkaya. In announcing these two top creative hires, Bazarkaya clearly signaled that We Are Unlimited, more than two years in, ...
Facebook's public perception may have taken a massive hit in the aftermath of the Cambridge Analytica fiasco, but there's one group that has not turned away from it yet: advertisers. Roughly a dozen prominent ad media buyers told Business Insider that none of their clients are planning to cut spending on Facebook in light ...
SpotCo, the advertising and branding agency that counts 24 Tony-winning Broadway productions among its client roster, has promoted Shelby Ladd and Stephen Santore as the company's new managing directors. Ladd, who has been with SpotCo's for the past eight years and served as the company's ...

Peter Dailey, who founded Los Angeles-based agency Dailey & Associates in 1968, died last Saturday at the age of 87 in his Pasadena, Calif., home. Along with Jay Chiat and others, Dailey was one of the pioneers of the Los Angeles advertising scene. Before founding his own shop, where he served as ...
The ad agency model continues to be under threat from management consultancies, which claim that they can meet the needs of modern CEOs and CMOs by integrating traditional creative with business and tech strategy far better than classic ad agencies can. Accenture Interactive, the agency wing of ...
The advertising industry, expert in the art of attention getting, has found itself riveted in recent months by an anonymously run Instagram account ... and agencies,” said Kat Gordon, the founder of the 3% Movement, which promotes the role of women in creative leadership at advertising companies.
You don't often find someone who has stuck by one agency for 21 years, as Margaret Johnson has at Goodby, Silverstein & Partners, but she says she never seriously considered leaving. ... It's learning from great legends," Johnson says, referring to company co-founders Rich Silverstein and Jeff Goodby.
Behind the campaign, dubbed by local media as the “message you couldn't escape,” was Gary Mueller, creative director at Milwaukee advertising ... The following year, Mueller founded Serve Marketing, an all-volunteer, nonprofit ad agency that has produced some of Milwaukee's edgiest campaigns.
For The Community it was, however, an opportunity to bridge multicultural divides—something the company has been doing since its founding 17 years ago. "Cultural tension is at a peak," says Luis Montero, president of the Miami-based agency. "It's never been more important for brands to understand and ...
The ad world is feeling its heat: W&K landed 19 new clients in the U.S. in 2017, fueling $35 million in new revenue, it says, including brands like Airbnb and Lyft at the forefront of the sharing economy. As big consultancies scoop up agencies, W&K doubled down on its independence, backing a new agency ...
Women of the A-List (from l.): Wieden & Kennedy's Susan Hoffman, Johannes Leonardo's Emily Wilcox, MullenLowe's Elizabeth Paul, W&K's Colleen DeCourcy, VML's Debbi Vandeven, Anomaly's Karina Wilsher, Laundry Service's Alyson Warshaw, 360i's Sarah Hofstetter, 72andSunny's Evin Shutt and R/GA's Chloe ...
A black sheep going against the herd was BBH's first ad, done for Levi's, and inspired the agency to make the animal its icon. Credit: courtesy BBH Singapore. BBH Singapore has been creating indelible, original campaigns for brands like Ikea and Nike. And though it's located halfway around the world ...
A simple mantra propelled Somesuch to the top of our Production Company A-List this year: "We give a fuck." Industry vet Sally Campbell says that has fueled the company since she started it in 2007 in London with her husband, director and Atlantic Records alum Tim Nash, and fellow helmer Nick Gordon.
In 2017, music-streaming platform Spotify needed to look no farther than its own walls to turn out some of the year's most exciting work by any agency, in-house or otherwise. Just a sampling of the creative team's output includes the "RapCaviar Pantheon," an exhibit at the Brooklyn Museum that honored ...

The former head of a defunct advertising agency has pleaded guilty to a fraud charge in a scheme that swindled investors in Sarasota and elsewhere out ... head of Smith Advertising, a Fayetteville, North Carolina, agency that for years operated a Sarasota branch, which represented local tourism agencies.
Santa Barbara County District Attorney Joyce E. Dudley announced today the resolution of a consumer-protection action against Alejandro Alonso. Mr. Alonso's company packages and sells spices, herbs, and other sundries via retailers in Lompoc, Santa Maria, and Fresno. The action was filed in Santa ...
For instance, the company lists "handsomeness" as one of its capabilities. The team has worked with clients such as the Sounders, Oberto, Darigold, PCC and Brooks Running. The advertising industry has changed a lot since Wexley was formed, Cohen said. But, the biggest difference is that budgets are ...
A few nights ago, four New York City advertising professionals, two men and two women, met in secret to talk about Russian interference in the 2016 American election. They asked me not to reveal their names. “We could get fired,” one of them said. “Not that we know anything top-secret,” another one said.
Two advertising agencies in Philadelphia and Boston entered into a $4,000 Super Bowl bet. After the Eagles defeated the New England Patriots Sunday, the Boston agency made good on its promise and ponied up the cash for an ad congratulating the Philadelphia Eagles on their victory against the New ...
But the prospects for the advertising industry look a lot brighter in 2018, according to new research issued by UBS. The investment bank surveyed 350 global marketing executives and 500 US CFOs and has predicted that ad agencies will bounce back in 2018, buoyed by a growth of 4-5% in global ...
She recently named iCrossing's Mark Mulhern the new CEO for We Are Unlimited, the dedicated agency that Omnicom forged for McDonald's. ... Prior to DDB, Clark—Ad Age's Executive of the Year for 2017—was Coca-Cola's president of sparkling brands and strategic marketing in North America.
SNA Media uses an interconnected global network of leading marketing professionals and its relationships with media companies to provide its clients with the best talent, creativity, technology and innovation. SNA Media also offers diverse, comprehensive marketing solutions spanning brand advertising, ...
The lack of expertise in the field of programmatic advertising, as well as a lack of educational classes at universities and trade schools, led the group to take action. The intensive educational course, Programmatic 360: Automation Decoded, will be taught in person and online by industry executives at ...
For M&C Saatchi Mobile and other agencies and ad tech firms, the real return from these types courses comes from the number of employee hours ... The advertising industry has been a strong adopter, but DataCamp's B2B offering is also aimed at categories that are adding data science talent, such as ...
FTC False Advertising Judgment Marks Largest Fine Ever Paid by an Ad Agency ... This week, the Federal Trade Commission (FTC) announced that Marketing Architects, Inc. (MAI), an advertising agency based in Minneapolis, Minn., agreed ... Both of the Dills' companies have since gone out of business.
“As an advertising agency, Marketing Architects is proud of its commitment to uphold high ethical standards,” the company said in a statement. “We disagreed with the legal allegations in the complaint but agreed to settle as we felt it was the best path forward.” The ad firm created a range of advertisements ...
Most retailers have been feeling the effects of Amazon's dominance for years, but one industry — consumer packaged goods — has been able to float by ... While Amazon's acquisition of Whole Foods highlighted its focus on entering the grocery space in a way we hadn't seen before, the company has ...
According to Adweek, the controversial Super Bowl spot was made by Highdive, a boutique advertising agency in Chicago. Not Austin firm GSD&M — though some people seemed to be confused on that point. Yes, GSD&M won the account for Fiat Chrysler's Dodge brand about two years ago, but Ram ...
A new Chicago-based ad agency network is launching this week with cutting-edge digital expertise and an old-school executive at the helm. Merge was formed by joining smaller agencies in Chicago, Atlanta and Boston with a technology and design firm that goes beyond traditional advertising into ...
There are several local companies that have worked with Twin Cities advertising firms on Super Bowl commercials for Sunday night though most will be regional ads that those in the Twin Cities will see but ... It's doing the spot with the help of its longtime Minneapolis creative agency Carmichael Lynch.
He added that while there were other huge issues facing the industry – such as brand safety, and the regulation of food and gambling advertising ... Lindsay Pattison, chief transformation officer for WPP and Group M, discussed the impact of Brexit on staffing at the world's biggest advertising company.
A group of cyber-criminals created 28 fake ad agencies and bought over 1 billion ad views in 2017, which they used to deliver malicious ads that ... using fake ad companies may be a new concept for the casual infosec-passionate reader, but conversations this Bleeping Computer reporter had with industry ...
To most of the current generation of advertising creatives and planners, he's probably no more than a footnote in history. But Bob Rightford, who died this week aged 84, arguably did more than any other individual to create the platform for the modern South African advertising industry. Not only did Rightford ...
Super Bowl LII will get underway on Sunday, February 4th at 7:00pm on NBC. The Philadelphia Eagles will take on the New England Patriots, but what most fans outside of Philly or Boston will be watching for is the ads. They're ever-present, occasionally memorable, and incredibly expensive. And in recent ...
Ad agencies have resorted to M&A and partnerships to try to fend off a growing threat from business consultancies and tech companies. In 2015, Publicis acquired U.S. digital ad firm Sapient to accelerate growth in Internet advertising. Its division Publicis.Sapient recently won a deal with Carrefour to assist ...
One of the world's biggest advertising spenders is reducing its ad budgets and cutting the number of agencies it works with by 50 percent, and plans to bring more media planning and buying in-house. Procter & Gamble's Chief Financial Officer Jon Moeller said the company had already reduced ad agency ...
"We see further cost reduction opportunity through more private market placed deals with media companies and precision media buying, fueled by data and digital technology," he said. P&G said it had reduced ad agency and production costs by $750 million ($1.07 billion) and expected to save another ...
The Gambling Commission said it wanted the extra powers to help raise advertising standards across the gambling industry, with the hope the threat of a fine ... At present, breaches of advertising standards by gambling companies can be met with a reprimand from the Advertising Standards Agency but this ...
Christopher Heywood, spokesman for New York City's tourism organization, NYC & Company, said “negative rhetoric coming out of the current ... life in the States from everywhere in the world,” said Damien Eley, executive creative director at the ad agency Mistress, which has worked with the Los Angeles ...
"They have failed in describing their vision for the e-commerce business and how they plan to compete with truly digital companies," Bornold said. "That, combined with worse sales figures than expected, has affected investors' faith in the company." Chief executive Karl-Johan Persson rejects that analysis.
While Alphabet (NASDAQ:GOOG) (NASDAQ:GOOGL) and Facebook (NASDAQ:FB) are the titans of the industry, here are two names to buy in this growing ... Last quarter, Tencent reported a 63% increase in its social media advertising (the company also earns revenue for its ad-supported online video in a ...
The peppy porker hams it up in the minute-long ad below, deftly dodging downtown traffic before falling into the hands of some curious kids and ... “We wanted it to be unique and peculiar,” says James Bray, executive creative director at Arnold, which developed the ad with VFX company Framestore.
Three other agency executives agreed that skills discoverability is top of mind for Amazon in 2018, based on their conversations with the company. Two of them said Amazon is also looking to earn revenue from Alexa users through advertising, but the e-commerce giant hasn't yet figured out how to inject ...
Kochava introduced XCHNG technology to equip the digital advertising industry with an open and unified blockchain framework. Now several ad industry vets have joined the company's advisory board to further the development of the platform and the payment system. Bob Walczak, former executive vice ...
While TV network group Turner is hoping for a faster conclusion to its parent company's Time Warner deal with AT&T, John Martin, chairman/CEO of ... Speaking at the CES event in Las Vegas on Wednesday, Martin says: “The advertising industry needs to move with a much greater sense of urgency.
Creative shop TBD, which opened this past fall under industry veterans Rafael Rizuto, Virginia Wang and Jordan Warren, has released a global ... Babla says the campaign is exciting for Nokia because even though the company has 98 percent global brand awareness, very few people know about its work ...
This year, identity solutions will take off as consortiums of publishers and ad-tech companies—such as the one formed by half of the ComScore 250 and ad-tech company Sonobi—continue to pool their own signed-in users and data to go up against Facebook and Google, thereby offering marketers the ...


 

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