advertising industry (companies and agencies)

2018 is set to be a year of disruption for the advertising industry. While fighting against fake news, invalid traffic, and a lack of transparency, the industry has another challenge to address: GDPR. Brands and agencies are coming together to understand the implications of the new regulation and how to ...

Under his leadership, RIESTER was listed on the Inc. 500 list of fastest growing companies in America for four consecutive years. Advertising Age listed the firm among the “20 Agencies to Watch in America.” And Forbes named RIESTER among the “Top 100 Global Ad Agencies That Know Social Media ...

BMW originally considered 25 agencies before paring its list to five finalists, the brand said in a statement Thursday. "Goodby Silverstein & Partners are well known for their outstanding creative capabilities as well as their ability to reach millions of consumers with the feeling of speaking only to you," stated ...

We Are Unlimited said Chris Moreira and Mark Scholler are coming on board as executive creative directors — reporting directly to the agency's chief creative officer Toygar Bazarkaya. In announcing these two top creative hires, Bazarkaya clearly signaled that We Are Unlimited, more than two years in, ...

Facebook's public perception may have taken a massive hit in the aftermath of the Cambridge Analytica fiasco, but there's one group that has not turned away from it yet: advertisers. Roughly a dozen prominent ad media buyers told Business Insider that none of their clients are planning to cut spending on Facebook in light ...

SpotCo, the advertising and branding agency that counts 24 Tony-winning Broadway productions among its client roster, has promoted Shelby Ladd and Stephen Santore as the company's new managing directors. Ladd, who has been with SpotCo's for the past eight years and served as the company's ...

Peter Dailey, who founded Los Angeles-based agency Dailey & Associates in 1968, died last Saturday at the age of 87 in his Pasadena, Calif., home. Along with Jay Chiat and others, Dailey was one of the pioneers of the Los Angeles advertising scene. Before founding his own shop, where he served as ...

The ad agency model continues to be under threat from management consultancies, which claim that they can meet the needs of modern CEOs and CMOs by integrating traditional creative with business and tech strategy far better than classic ad agencies can. Accenture Interactive, the agency wing of ...

The advertising industry, expert in the art of attention getting, has found itself riveted in recent months by an anonymously run Instagram account ... and agencies,” said Kat Gordon, the founder of the 3% Movement, which promotes the role of women in creative leadership at advertising companies.