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updated Sun. April 22, 2018

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The Manager, Marketing & Promotions will be responsible for strategy and implementation of all marketing, media plans and promotional partnerships to drive awareness and attendance at all Discovery Place Museums and programs. The right candidate will have the ability to handle advertising efforts ...
In this article, Frazier Miller, CMO, Wrike, talks about creating and sustaining marketing organization that consistently performs at a high level. I see my primary goal as a CMO is to create a world-class marketing organization. I've been fortunate enough to work with and around many organizations that have ...

Some controversial apps are under fire, accused of promoting plastic surgery and unrealistic standards of beauty to children. Apps like Beauty Clinic Plastic Surgery and Plastic Surgery Simulator turn medical procedures for the sake of beauty into a game. Users can perform different cosmetic surgery ...
Coral Gables, Fla.-based marketer Del Monte is shipping Harper cantaloupes, honeydew, watermelons and its proprietary MAG melons, the positive attributes of which include a smaller seed cavity. The company recently added a yellow flesh watermelon to its offering, said vice president of marketing ...
Marketing and sales emerged as the top MSP challenge revealed in the survey, with 53% of the respondents citing that area as a tough task. MSPs rated marketing and sales over staffing and training, growing pains, and even ransomware and cybersecurity as a test for them. Service providers have been ...
Children's Institute, Inc. (CII) is looking for a creative, innovative, and solutions driven storyteller to join our outstanding team as Director of Marketing & Communications! Children's Institute is a compassionate, innovative leader in the fields of trauma focused treatment, youth development and early ...

Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage ...
Every new marketing delivery system — such as TV, websites, social media, or mobile — starts off with a single approach. In the early days of web or mobile, for instance, marketers would contemplate if they had “a web strategy” or “a mobile strategy.” Eventually, they discovered that many kinds of ...
The biggest disruption to marketing as we know it comes from machine learning AI applications, which can learn and improve over time independently after being taught with massive datasets of information. Ironically, the technology that is now making humans redundant was actually designed based on ...
Webster Bank has announced that Ken Mitchell has joined the company as senior vice president and director of digital marketing. Mitchell, who has 27 years of sales and marketing experience, will oversee digital marketing strategy and campaign execution for the bank. Prior to Webster, Mitchell worked for ...
“Marketing holes and walls” in the supply of market-ready cattle can be pretty elusive. USDA's cattle on feed survey data can have inherent problems, but additionally, we don't really know the feeding performance of cattle in feedlots in the major feeding regions. That is influenced by weather, management, ...
This role will sit on the Marketing & Community Team. Our goal this school year is to bring over 600,000 individuals to give $75M to the 150,000 teachers who will post classroom projects on our website. To drive this revenue and teacher participation, we: 1) Build connections between our organization, ...
The agency will continue to offer its services in corporate and crisis communications, influencer marketing, digital/social media strategy and execution, internal communications, media relations, media training and advocacy. “With the creative heritage of Leo Burnett, the Arc PR team has been transforming ...
Marketing Fentanyl as Heroin May Soon Carry Harsh New Penalties. Federal prosecutors didn't need more leverage against drug offenders, but they're going to get it anyway. Mike Riggs| Apr. 15, 2018 2:00 pm. Dr. Ian Garber uses an infrared spectrometer to test heroin that was bought on the street by activist Dean Wilson ...
Travel Weekly's 2017 Travel Industry Survey found that of agents who use social media for marketing purposes, 93% use Facebook, far and away leading all other social media platforms in popularity; its closest competitor was LinkedIn, with 37% of agents reporting they use it for business purposes.
State Street Global Advisors, an asset management arm of State Street Corporation, announced the appointment of Ellen Tsang as head of Marketing for Asia ex-Japan, effective 3 April. Based in Hong Kong, Tsang is responsible for developing marketing strategies and initiatives for State Street Global ...
If operating correctly, marketing serves two distinct purposes. Strategic marketers work mostly with design, research and development and upper management to find new customer needs and develop new products and features, whereas tactical marketers work mostly with sales to market existing products.

All you do is enter your website address, and within a few seconds, you will have a report on key areas of marketing performance and where your website measures up. Website Grader measures the performance, SEO, mobile-readiness and security of your site. Pay special attention to the SEO section.
Cue Conner Blakley, the 18-year-old founder of marketing firm YouthLogic, which advises clients like Mark Cuban, Johnson & Johnson and the NHL on how best to reach young consumers. In a Q&A with Adweek technology editor Josh Sternberg, Blakley offers a blunt assessment of which companies get it ...
The Marketing Academy's Inspire conference is back, and this year will look at what the rise of automation, remote and flexible working, and ... The Marketing Academy's Inspire Live conference returns on 26 April, and this year will look at how marketers can future-proof their skills in a job market where the ...
I was a marketing student in college and I was studying business and entrepreneurship. I didn't quite know what I wanted to do, but I knew I wanted to have something of my own. I had been watching Youtube since I was in sixth grade. I loved following the lives of some of my favorite content creators like ...
Content marketing should definitely be one of the arrows in your services marketing quiver. Content marketing has become a major component of the marketing world. According to a study conducted by the Content Marketing Institute, 88 percent of marketers have added content marketing to their plans this ...
With businesses so quick to employ the latest technologies, it got me questioning whether leveraging all this tech is really so smart after all. In an industry prolific with promises of shiny new toys, I worry about marketers becoming blind to the fundamentals of marketing and relying too much on technology, ...
Video streaming site Twitch has laid off a reported 25 members of staff as it looks to make “adjustments” to content and marketing teams that have been in place since the company's founding. A spokesperson from the Amazon-owned company said: “While we've conducted team adjustments in some ...
There are a couple of interesting data points that perhaps brands should heed as they collect customer data in the fashion outlined by Adobe. In particular as it relates to what Adobe and other marketing software companies are trying to do to build a central customer profile, when asked to rate the statement, ...
In part three of her series, Jessica Abo sits down with the founder of Grayce & Co to learn what businesses need to have a successful marketing strategy. Next Article ... In this episode, Griffith walks me through how to build a tactical marketing plan and has homework assignments that may help you as well.
I did every single marketing job; I was kind of a go-getter and there was nothing too small or embarrassing for me to do. I just really had a lot of energy and I was a very different kind of person from the typical Silicon Valley person at that time. I think everybody needs to do one more gig and so I said, I have ...
In addition, Gazelle Bicycles has contracted Benny Cruickshank of Be Courteous Communications to support marketing strategy and deployment. Cruickshank will be developing key brand stories and communications, directing digital marketing efforts, managing copywriting, and spearheading PR and ...
He reveals his simple secrets to digital marketing success. · Helps you discover how to transition your business with limited resources and budget. · Explains what platforms really work to get the word out about your company, over the competition. Join Johnny Cupcakes and see other digital marketing ...
Despite the sudden exit of its CEO last month, Lululemon Athletica is seeing sales success thanks to a focus on digital improvements and brand marketing. The Canadian yogawear marketer reported an 18 percent increase in fourth-quarter net revenue to $928.8 million, along with a 12 percent increase in ...
Tom, here's a spoiler: I'm not going to make a blind recommendation for Facebook, Instagram, YouTube or influencer marketing. Any strategy at the mercy of an algorithm isn't stable. You want marketing that targets an audience so you're in control and can make adjustments as technology changes.
There is little doubt that bank marketers view the mobile channel as critical to their marketing success. According to eMarketer, financial institutions' digital advertising spend exceeded $8.37 billion in 2016 and will increase 50 percent to $12.44 billion in 2020. The same report predicted that financial ...
Marketing, for years the bane of channel partners, continues to evolve, encouraging more partners to take control of their marketing destiny. Yet, channel marketing still faces numerous challenges – shrinking budgets, less market development funding (MDF), resource constraints – and the perception of ...
FITCHBURG -- Workers Credit Union was honored with a Diamond Award, which recognizes outstanding marketing and business development achievements in the credit union industry. The Credit Union National Association Marketing and Business Development Council, a network of over 1,300 credit ...
Brad Mellema, CVB executive director, said that in the last couple of years, the groups have coalesced and worked with a common purpose — marketing Grand Island. The increased cooperation parallels the growth and eventual merger of GGI and the Grander Vision project begun under former Mayor Jay ...
To vlog or not to vlog is no longer the question. Video is now the preferred channel for many B2B buyers as well as B2C customers. For the last several years videos have continued to increase in market share within the content marketing efforts of businesses. Companies from Hubspot to Demand Gen ...
We can thank today's information-fatigued consumers for innovative solutions such as this -- and, in part, for the growing popularity of account-based marketing. Rather than wasting time on mass marketing that fails to grab or keep targets' attention, ABM calls for marketers to tailor messages to specific ...
The ways brands catch the eye of consumers at Whole Foods Market is changing yet again as members of store level and regional marketing teams were reportedly laid off today in a series of conference calls. Individuals in these roles were largely tasked with holding in-store and external events to drive ...
The marketing of cryptocurrencies and Initial Coin Offerings (ICOs) is currently operating like the Wild West. From Ethereum to Litecoin to Neo, there are over 1,300 offerings in the burgeoning crypto market, and people like James Altucher are here to profit off the confusion. However, change is afoot.
How do you move from operating as a large, dispersed marketing staff working on long-duration campaigns, to a nimble marketing team focused on a well-defined deliverable? Furthermore, how do you tell the difference between claiming to be agile and actually practicing it correctly? As a leader of product ...
And, for the marketing function, it is unclear what remit, roles and responsibilities around 'data' can be expected of it. Therefore, I have made an initial attempt to further break down marketing-related competencies to do with 'data' that I think we need to be addressing. As you can see in the table below, ...
A successful company wants to offer a great customer experience to all the consumers and that's how both marketing and sales work towards achieving this goal. A marketing team is working in designing funnels and content that will attract new consumers while engaging the existing ones. It has to do with ...
Despite the rapid growth of social media and technologies, email remains one of the most effective marketing channels. According to a research conducted by the Direct Marketing Association and Demand Metric, email has a median ROI of 122% which is four times higher than other marketing formats such ...
And yet, it faces an uphill battle when it comes to search engine optimization (SEO), pay-per-click (PPC) and marketing. There are no AdWords or Facebook advertising programs available and no current opportunities to advertise a cannabis company among any of the larger advertising platforms.
The following commentary does not necessarily reflect the views of AgWeb or Farm Journal Media. This is my fourth and final installment in our series on farmer marketing questions and answers from Farm Journal Economist, Chip Flory. I hope the information provided is of service to you. -Rhonda Brooks.
Tabcorp has removed the CMO position from its executive ranks and is expected to bring on dedicated heads of marketing across each of its three core business divisions following the acquisition of and merger with the Tatts Group business. Tabcorp was given the green light for its $11 billion merger with ...
AirAsia's group CEO Tony Fernandes (pictured) has apologised for the mishandling of bicycles that took place on recently on a flight back to Malaysia from Taiwan. The issue arose when a Facebook user first posted a video – which has since been removed – of airport staff tossing two bicycle storage bags ...
Automobile manufacturer BMW has showcased its new vehicle model BMW X2 in a pop-up exhibition, kicking start a series of celebration activities of the brand's 50th anniversary in Hong Kong. Themed “BMW X2 #BeTheOneWhoDares”, the exhibition takes place at the BMW House Showroom in To Kwa ...
This faulty habit of eschewing HTML due to unwarranted concerns around deliverability and B2B audience expectations plagues many marketers. Here's the case for why employing HTML in B2B emails is unequivocally the right choice, along with some other B2B email marketing best practices peppered ...
For those who weren't at Marketing Week Live and aren't familiar with television show Room 101 – where celebrities attempt to dump their biggest bugbears – we hosted a discussion where Marketing Week columnists nominated their worst of the worst. From gender stereotypes, to the over use of the term ...


 

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